Websites

Is your website driving clients away? 

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Marketing Organised Is your website driving clients away?

Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients.  40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more

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How can I increase my conversion rate?

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Increase conversion rate

Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits?  … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Hire an SEO in Worcester

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hire an seo in Worcester

Are you a Worcester based business that is looking to boost your online presence? This is our guide to hire an SEO in Worcester. Hiring an expert can make all the difference to whether your website is found online or not.  Why hire an SEO in Worcester? Working with a local SEO specialist will help … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

LOVE Elemis Superfood Skincare Campaign

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Elemis superfood skincare

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

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YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Why am I a bit of a snob about WordPress?

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rusty lock photo

There is a perception that building websites with WordPress is easy, and it is, as long as you want a very basic website with no real functionality. As soon as you need your website to do anything – display a gallery, show social media, provide a contact form – you move into the realm of … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Lost in translation

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Working with businesses who use multiple languages can be quite challenging. Everything, from titles and text, to captions for images and links to the correct language translation page needs to be thought of, including disclaimers and error messages. The meaning of language There is also the possibility that a marketing message can be lost in … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Check your copy

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I have a number of amusing stories relating to proofreading (well, amusing to me but probably not always the person involved). I won’t recount them all here, but there was the time I was interviewed and the current brochure was passed across to me – with a glaring error on every one of the hundreds … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Page speed insights

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I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Design collaboration with business stakeholders

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I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

No one is signing up to my email newsletters

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Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

YOUR NEXT STEP

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

My inbox is full

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My inbox is full of emails from Pay4Later, Paypal and Channel Advisor regarding Singles Day, Black Friday and Cyber Monday with tips on how to use email marketing to maximise the benefit of these key retail dates and gain those extra sales. It’s also full of the eCommerce retailers that I have signed up for … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Can’t pay, they’ve taken the ability to make online payments away!

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In response to security concerns of SSL 3.0 vulnerability to Poodle attack, Sagepay are upgrading their system and subsequently have announced they won’t be supporting Internet Explorer 8 and older from the 2nd December. Does this really matter when these users make up less than 5% of the global users in 2015? Biggest payment processing … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Know your panda from your penguin?

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I was asked recently to explain the difference between these two algorithm changes made by Google in 2011 and 2012 respectively. Panda, named after a Google engineer, was designed to root out real content. It was no longer enough to stuff a bunch of keywords onto a page to achieve page one ranking. Google got … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

The perfect product page

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I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

What’s wrong with my website image?

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There’s a problem with my website – this image isn’t showing. My images don’t look right, what’s wrong? I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Websites work harder in 2015

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We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When I first started in the business of website design, business owners would come to me … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Copywriting woes

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A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910