Business

How can I increase my conversion rate?

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Increase conversion rate

Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits?  … Read more

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Why am I seeing a drop in new client enquiries?

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Seeing a drop in new client enquiries

Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore.  TL;DR? Health clinic marketing Firstly, what is … Read more

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Ten good reasons to spend time on social media as a business

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social media manager

Spending time on social media can be beneficial for a business. It provides opportunities for growth and engagement. It’s also a great source of target customer information. Here are ten good reasons to invest time in social media: 1. Increased Brand Awareness: Social media platforms allow you to reach a broader audience. They expose your … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

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seo specialist

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Facebook ads for coaches

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Business

How do I find more coaching clients for my business? It is probably the most frequently asked question I get. The answer is to put in place a marketing strategy with a variety of sales methods, of which Facebook adverts is one. I personally love using Facebook ads for coaches because of the quick response it is possible to get.

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Women in Business: Ellie Megraw

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Beauty Industry

Something slightly different today – I’m talking to Ellie who runs a page called Headway with Ellie Megraw and also has a Facebook group called the Big Switch and has a coaching program called Soul Ignition. Headway Training is based in Brisbane, in Queensland, Australia.

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Why now might be the perfect time to advertise your business on Facebook

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unboxing delivery

Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.

A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Why you need to hire a social media manager

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hotel pool photograph

Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Kapwing Online Video Tool

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kapwing-video

I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….

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The theme of my holiday has been generosity

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giving

The theme of my holiday (and my first week back at work) has been generosity. Generosity not necessarily of a material nature, but of time and knowledge. People have taken the time to invite me into their homes, to spend time showing me their favourite places (blue lagoons) and activities (snorkelling, sailing and hiking). Entrepreneurs have explained their business ideas to me and shown me the inner workings of their businesses. People have shared their future career concerns with me. Experts have given me knowledge about business psychology and market research. None of them asked for payment and nor did I charge for the career counselling 😉 It is wonderful.

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YOUR NEXT STEP

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Inspiring Women: Dr. Sue Black

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A woman in tech

Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.

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YOUR NEXT STEP

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Beating down prices

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sale

Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!

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YOUR NEXT STEP

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Inspiring Women: Lindsay Green

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Creative Chic Kitchen

Hard working kitchens

Lindsay has a really interesting life story, she has overcome a number of obstacles, including a stroke two years ago from which she is fully recovered.

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Is craft beneficial or a complete waste of time?

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get crafty

Just this week I was discussing internet rabbit holes and how they are a complete waste of time …. and now I have spent over 30 minutes looking at craft materials on CraftStash because they are running a bank holiday special offer with free delivery this weekend and I could get some shiny new stuff … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

Why award women in IT?

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The nominations for the Women in IT Awards 2019 are now open – you can vote for a deserving women in the IT profession until 19 September 2018. Vote here: https://womeninitawards.com/london/the-awards/ Why is it important to give awards to women in IT? “As a woman in IT for over 25 years I’ve often been the … Read more

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What message does your company’s font send out to customers?

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font love

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Why am I a bit of a snob about WordPress?

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rusty lock photo

There is a perception that building websites with WordPress is easy, and it is, as long as you want a very basic website with no real functionality. As soon as you need your website to do anything – display a gallery, show social media, provide a contact form – you move into the realm of … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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A picture tells a thousand words

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Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them … Read more

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Lost in translation

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Working with businesses who use multiple languages can be quite challenging. Everything, from titles and text, to captions for images and links to the correct language translation page needs to be thought of, including disclaimers and error messages. The meaning of language There is also the possibility that a marketing message can be lost in … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Which social media channel to use?

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Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910