Business – Marketing Organised

How can I increase my conversion rate?

March 21, 2025 by Mo

Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits? … Read more

Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

June 16, 2023 by Mo

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

Women in Business: Ellie Megraw

August 7, 2021July 25, 2020 by Mo

Something slightly different today – I’m talking to Ellie who runs a page called Headway with Ellie Megraw and also has a Facebook group called the Big Switch and has a coaching program called Soul Ignition. Headway Training is based in Brisbane, in Queensland, Australia.

Kapwing Online Video Tool

August 19, 2019February 16, 2019 by Mo

I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….

The theme of my holiday has been generosity

August 19, 2019January 10, 2019 by Mo

The theme of my holiday (and my first week back at work) has been generosity. Generosity not necessarily of a material nature, but of time and knowledge. People have taken the time to invite me into their homes, to spend time showing me their favourite places (blue lagoons) and activities (snorkelling, sailing and hiking). Entrepreneurs have explained their business ideas to me and shown me the inner workings of their businesses. People have shared their future career concerns with me. Experts have given me knowledge about business psychology and market research. None of them asked for payment and nor did I charge for the career counselling 😉 It is wonderful.

Beating down prices

August 19, 2019September 21, 2018 by Mo

Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!

Inspiring Women: Lindsay Green

July 11, 2020August 25, 2018 by Mo

Hard working kitchens

Lindsay has a really interesting life story, she has overcome a number of obstacles, including a stroke two years ago from which she is fully recovered.

Is craft beneficial or a complete waste of time?

August 23, 2018 by Mo

Just this week I was discussing internet rabbit holes and how they are a complete waste of time …. and now I have spent over 30 minutes looking at craft materials on CraftStash because they are running a bank holiday special offer with free delivery this weekend and I could get some shiny new stuff … Read more

Why award women in IT?

August 16, 2018August 9, 2018 by Mo

The nominations for the Women in IT Awards 2019 are now open – you can vote for a deserving women in the IT profession until 19 September 2018. Vote here: https://womeninitawards.com/london/the-awards/ Why is it important to give awards to women in IT? “As a woman in IT for over 25 years I’ve often been the … Read more

What message does your company’s font send out to customers?

August 5, 2018June 28, 2018 by Mo

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say? Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

Why am I a bit of a snob about WordPress?

August 3, 2018June 14, 2018 by Mo

There is a perception that building websites with WordPress is easy, and it is, as long as you want a very basic website with no real functionality. As soon as you need your website to do anything – display a gallery, show social media, provide a contact form – you move into the realm of … Read more

Lost in translation

August 3, 2018May 17, 2017 by Mo

Working with businesses who use multiple languages can be quite challenging. Everything, from titles and text, to captions for images and links to the correct language translation page needs to be thought of, including disclaimers and error messages. The meaning of language There is also the possibility that a marketing message can be lost in … Read more

A woman in tech

Hard working kitchens