Usability

Is your website driving clients away? 

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Marketing Organised Is your website driving clients away?

Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients.  40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more

Kapwing Online Video Tool

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kapwing-video

I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….

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What message does your company’s font send out to customers?

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font love

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

Page speed insights

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I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more

Design collaboration with business stakeholders

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I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

No one is signing up to my email newsletters

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Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

Can’t pay, they’ve taken the ability to make online payments away!

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In response to security concerns of SSL 3.0 vulnerability to Poodle attack, Sagepay are upgrading their system and subsequently have announced they won’t be supporting Internet Explorer 8 and older from the 2nd December. Does this really matter when these users make up less than 5% of the global users in 2015? Biggest payment processing … Read more

The perfect product page

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I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more