Generic searches for “private clinic” or “private healthcare” are broad and very competitive. They’re often difficult to connect to a specific patient need. Contrast that with specialist searches like “private knee pain consultant”, “endometriosis specialist near me” or “private dermatology clinic”. The latter provide clearer signals about the searcher’s health concern, the expertise they are … Read more
If you run a restaurant or takeaway, you have probably seen the boost post button on Facebook or Instagram. Meta might even have suggested you need to boost a recent popular post – making it easy to be tempted. It is quick, familiar and appears to offer an easy way to reach more local customers. … Read more
Helping Hands home care is a leading national home care provider with over 155 branches across the UK. They’re a perfect example to look at if you are a home care provider that needs more leads from SEO. Here’s what Helping Hands home care gets right about SEO. Home care SEO is different from general … Read more
The difference in prices you get quoted might leave you wondering what does SEO cost in the UK?
There’s a race to the bottom in the social media management sector that’s been happening for years but is highlighted by a recent Black Friday special offer I’ve seen – £49 for social media management.
PaStation London restaurant succeeds at social media – here is how a tiny restaurant in London has built a huge 70,000 following.
It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question.
Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO. User-centric website design This was not an overnight change. Bluebird Care … Read more
Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients. 40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more
The home care market in the UK is highly competitive. And in highly competitive markets, marketing has to be stronger to increase prospective client trust and drive growth. That’s the primary goal of home care marketing. There are an estimated 12,500 registered providers and the majority of these are in England (Policy Bee). Thousands of … Read more
Healthcare marketing is changing as the competition for private dental care, aesthetics and health treatments hots up. Most people now turn to search engines when they are looking for healthcare information and services. When they do this, you want your clinic to be the first result they see. Effective SEO is essential for clinics to … Read more
This week I have been working with a service based business owner whose business is not showing up on page one of Google. I thought it might be useful to put down in writing 5 questions a business owner needs to ask themselves if their website is not ranking as well as it could. Have … Read more
Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media. Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change. TL;DR Why … Read more
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more
Finding customers local to your business is essential to making it a success. Without customers you cannot make a profit and stay in business. I will explore how to use Facebook ads to target local customers. I do this every day for a number of local service based businesses. TL;DR Target locals Facebook Ads Manager … Read more
Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits? … Read more
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
Today’s marketplace is massively competitive. When I first started working for marketing agencies it was ‘easy’ to get a website in 1st place on Google and to build a community on social media platforms that hadn’t yet cottoned on to monetisation of creator content. In 2025, there are more businesses to compete against and on … Read more
As a busy business owner you are time poor. You don’t have the time to spend posting content on social media 24/7 when you are busy running a business. You can’t spend time capturing every meeting on video and getting permission from everyone that attends. And that’s not even counting the hours it takes to … Read more
Are you interested to know how a Facebook Ads agency can make a difference in your business? Working with an ads agency means you can take advantage of their experience and their technical know-how on this ever changing platform. Here’s my take on why working with an agency makes sense. Why Facebook? Facebook is one … Read more