Business plan – Marketing Organised

Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

June 16, 2023 by Mo

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

The theme of my holiday has been generosity

August 19, 2019January 10, 2019 by Mo

The theme of my holiday (and my first week back at work) has been generosity. Generosity not necessarily of a material nature, but of time and knowledge. People have taken the time to invite me into their homes, to spend time showing me their favourite places (blue lagoons) and activities (snorkelling, sailing and hiking). Entrepreneurs have explained their business ideas to me and shown me the inner workings of their businesses. People have shared their future career concerns with me. Experts have given me knowledge about business psychology and market research. None of them asked for payment and nor did I charge for the career counselling 😉 It is wonderful.

I do no marketing (at all)

August 3, 2018January 16, 2017 by Mo

I don’t do marketing .. I was told recently and I can’t help feeling this is foolish but then I am a marketer and I think it is essential for any business. Even if your business is doing nicely and ticking along, that may not always be the case. Then again you might be doing … Read more

We have no marketing plan

November 12, 2015September 22, 2015 by Mo

Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a lot of businesses*? They do a bit of this with this company and so and … Read more

Websites work harder in 2015

August 3, 2018September 16, 2015 by Mo

We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When I first started in the business of website design, business owners would come to me … Read more

Employee training on the web

November 12, 2015August 24, 2015 by Mo

An awful lot of business owners, especially small business owners who are too busy to do it themselves, delegate ‘the website’ to the nearest employee. This can be a good thing or a bad thing and depends on the competence and interest level of the person involved. Early adopters A computer savvy youngster might not … Read more

Distributed denial of service (Ddos)

November 12, 2015July 27, 2015 by Mo

A customer of mine learnt the hard way why cheap domains registration isn’t worth it and why disaster recovery plans are essential. The domain registrar who holds all of their domain names on their domain name servers went offline following a ddos attack, taking their website and email service with it. Hundreds of other business … Read more