Design collaboration with business stakeholders

I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with have not been given credence by the business owner to use their expertise and bring the best result. They have been forced to use a number of elements from different designs in one, making the end result less than a choice of one of the original designs.

Website agency collaboration

On the other hand, I am wholeheartedly in agreement with the suggestions that UX designers should work together with other members of their team – project managers, business analysts or account managers, marketing AND technical development staff to ensure that the options that they share with a business owner, either remotely or in a presentation meeting, are checked for usability and errors before sharing them with the client. It’s always useful to bounce ideas off other creatives and the rest of the team. And it is crucial for designs (and software) to be tested internally and in user testing.  This has become much easier to do with online creative tools and user testing services.

UX design expertise

In both cases, though, too many cooks can spoil the broth and the collaborators do need to bow to the knowledge of the key decision maker, in this case, the UX designer.