Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits? … Read more
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more
I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking. The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more
I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more
Just a few of the tools I use daily to manage my client work.
