User journey

SEO for Private Health Clinics: Win Specialist Searches

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Marketing organised 2 seo for private health clinics

Generic searches for “private clinic” or “private healthcare” are broad and very competitive. They’re often difficult to connect to a specific patient need. Contrast that with specialist searches like “private knee pain consultant”, “endometriosis specialist near me” or “private dermatology clinic”. The latter provide clearer signals about the searcher’s health concern, the expertise they are … Read more

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How Bluebird Care smash it at SEO

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Marketing organised bluebird care seo 3

Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO.  User-centric website design This was not an overnight change. Bluebird Care … Read more

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Is your website driving clients away? 

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Marketing Organised Is your website driving clients away?

Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients.  40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more

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How can I increase my conversion rate?

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Increase conversion rate

Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits?  … Read more

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Why am I seeing a drop in new client enquiries?

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Seeing a drop in new client enquiries

Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore.  TL;DR? Health clinic marketing Firstly, what is … Read more

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Measuring the success of seo strategy

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measuring the success of an SEO strategy

Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more

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8 of the most common problems businesses face on social media

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common problems businesses face on social media

I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking.  The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more

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Page speed insights

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I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more

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Design collaboration with business stakeholders

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I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

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No one is signing up to my email newsletters

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Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

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Can’t pay, they’ve taken the ability to make online payments away!

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In response to security concerns of SSL 3.0 vulnerability to Poodle attack, Sagepay are upgrading their system and subsequently have announced they won’t be supporting Internet Explorer 8 and older from the 2nd December. Does this really matter when these users make up less than 5% of the global users in 2015? Biggest payment processing … Read more

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The perfect product page

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I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more

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Good website design doesn’t make me think

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Don’t Make Me Think by Steve Krug was a great read when I first read it over ten years ago now and so I am delighted to find that he has written a follow up revised version since (2014). I’ll admit, a lot of what Steve talks about I think of as common sense – in fact the strapline for the book is “A common sense approach to web usability” but I am surprised at how many people, good web designers among them, don’t take a logical approach to a website layout.

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