Content strategy

SEO for Private Health Clinics: Win Specialist Searches

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Marketing organised 2 seo for private health clinics

Generic searches for “private clinic” or “private healthcare” are broad and very competitive. They’re often difficult to connect to a specific patient need. Contrast that with specialist searches like “private knee pain consultant”, “endometriosis specialist near me” or “private dermatology clinic”. The latter provide clearer signals about the searcher’s health concern, the expertise they are … Read more

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What’s the alternative to Facebook & Instagram?

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Marketing Organised Alternative to Facebook & Instagram

It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question. 

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How Bluebird Care smash it at SEO

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Marketing organised bluebird care seo 3

Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO.  User-centric website design This was not an overnight change. Bluebird Care … Read more

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Using paid social media to promote sustainability

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Using paid social to promote sustainability 1

Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media.  Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change.  TL;DR Why … Read more

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The childcare marketing mix

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Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

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Handmade furniture maker: how to increase your sales using SEO

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handmade furniture makers - use seo to sell more

You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you.  SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more

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Contracting out social media marketing

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contracting out social media marketing

Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider.  Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more

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SEO for dentists

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SEO for dentists

I recently worked with a dental practice and also advised on best practice for SEO for dentists so I thought I’d put those thoughts into a blog. The aim is to optimise the dental practice website and improve online presence so that it ranks higher in search engines. The end goal is, of course, to … Read more

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Social media management packages

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social media management packages

What’s included in social media management packages? The answer is, it depends. There are a few different types of packages for social media, depending on what you need for your business.  Types of social media management packages Most packages contain a few elements and of course full service social media includes them all. The most … Read more

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Social Media Strategies for a Natural Food Company

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social media for natural food brands

To effectively market a natural food company on social media, several strategies are required. Here are just a few ideas that we can implement on your accounts: Choose Relevant Platforms: Focus on platforms like Facebook, Instagram, Pinterest and X (formerly Twitter), where engagement with food-related content is high. We’ll ensure that your profiles are complete … Read more

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Top tips for using User-Generated Content on social media

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social media manager

Using User-Generated Content (UGC) effectively on social media can be a powerful way to engage your audience, build brand loyalty, and create a sense of community around your brand or products. Here are some best practices to consider when incorporating UGC into your social media strategy: Remember that UGC is a two-way street – it’s … Read more

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Creating Engaging Content for Social Media Platforms

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social media manager

Creating engaging content for social media platforms is crucial to your business. Content needs to capture your audience’s attention. This will increase brand visibility, and build a loyal following. Here are some essential tips to help you create compelling content for social media: 1. Know your audience: Understand your target audience’s preferences, interests, and pain … Read more

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Ten good reasons to spend time on social media as a business

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social media manager

Spending time on social media can be beneficial for a business. It provides opportunities for growth and engagement. It’s also a great source of target customer information. Here are ten good reasons to invest time in social media: 1. Increased Brand Awareness: Social media platforms allow you to reach a broader audience. They expose your … Read more

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Which social media platform should I use for my business?

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social media manager

The choice of which social media platform to use ultimately depends on your business type, audience, and goals. Here are some of the most popular social media platforms and some of their key features: Consider your business audience, the type of content you have available or can create, and the communities you want to engage … Read more

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How search engine optimised content will help you to rank

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seo specialist

Search engine optimised (SEO) content plays a crucial role in helping your website rank higher in search engine results pages (SERPs). By incorporating various SEO elements, you can enhance your website’s visibility and attract more organic traffic. Here are some key factors that contribute to search engine optimised content and ultimately improve your ranking: By … Read more

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What does a social media manager do daily?

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social media manager

A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis: Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being … Read more

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Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

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seo specialist

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

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How a Social Media Manager helps your Business

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social media manager

In today’s digital age, social media has become an integral part of our daily lives, transforming the way we communicate and interact with each other. For businesses, social media platforms present a massive opportunity to connect with their target audience, build brand awareness, and drive business growth. However, effectively leveraging social media requires a strategic … Read more

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How user generated content can help ad conversion

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Forest

Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.

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Why you need to hire a social media manager

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hotel pool photograph

Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.

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