It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question.
Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO. User-centric website design This was not an overnight change. Bluebird Care … Read more
Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media. Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change. TL;DR Why … Read more
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more
You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you. SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more
Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider. Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more
I recently worked with a dental practice and also advised on best practice for SEO for dentists so I thought I’d put those thoughts into a blog. The aim is to optimise the dental practice website and improve online presence so that it ranks higher in search engines. The end goal is, of course, to … Read more
What’s included in social media management packages? The answer is, it depends. There are a few different types of packages for social media, depending on what you need for your business. Types of social media management packages Most packages contain a few elements and of course full service social media includes them all. The most … Read more
To effectively market a natural food company on social media, several strategies are required. Here are just a few ideas that we can implement on your accounts: Choose Relevant Platforms: Focus on platforms like Facebook, Instagram, Pinterest and X (formerly Twitter), where engagement with food-related content is high. We’ll ensure that your profiles are complete … Read more
Using User-Generated Content (UGC) effectively on social media can be a powerful way to engage your audience, build brand loyalty, and create a sense of community around your brand or products. Here are some best practices to consider when incorporating UGC into your social media strategy: Remember that UGC is a two-way street – it’s … Read more
Creating engaging content for social media platforms is crucial to your business. Content needs to capture your audience’s attention. This will increase brand visibility, and build a loyal following. Here are some essential tips to help you create compelling content for social media: 1. Know your audience: Understand your target audience’s preferences, interests, and pain … Read more
Spending time on social media can be beneficial for a business. It provides opportunities for growth and engagement. It’s also a great source of target customer information. Here are ten good reasons to invest time in social media: 1. Increased Brand Awareness: Social media platforms allow you to reach a broader audience. They expose your … Read more
The choice of which social media platform to use ultimately depends on your business type, audience, and goals. Here are some of the most popular social media platforms and some of their key features: Consider your business audience, the type of content you have available or can create, and the communities you want to engage … Read more
Search engine optimised (SEO) content plays a crucial role in helping your website rank higher in search engine results pages (SERPs). By incorporating various SEO elements, you can enhance your website’s visibility and attract more organic traffic. Here are some key factors that contribute to search engine optimised content and ultimately improve your ranking: By … Read more
A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis: Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being … Read more
In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more
In today’s digital age, social media has become an integral part of our daily lives, transforming the way we communicate and interact with each other. For businesses, social media platforms present a massive opportunity to connect with their target audience, build brand awareness, and drive business growth. However, effectively leveraging social media requires a strategic … Read more
Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.
Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.
Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.