Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.
The range is
Videos featuring a diverse range of models that are clearly having fun are very appealing. I’m sooo tempted by the Superfood Kefir-Tea Mist: https://www.elemis.com/superfood-kefir-tea-mist.html