Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

The range is plant based and nutrient dense and the strapline is feed your skin. Lots of lovely natural colours – vibrant green, avocado, blackcurrent and berry purple backgrounds feature for the adverts with product isolations.

Videos featuring a diverse range of models that are clearly having fun are very appealing. I’m sooo tempted by the Superfood Kefir-Tea Mist: https://www.elemis.com/superfood-kefir-tea-mist.html