Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.
The range is plant based and nutrient dense and the strapline is feed your skin. Lots of lovely natural colours – vibrant green, avocado, blackcurrent and berry purple backgrounds feature for the adverts with product isolations.
Videos featuring a diverse range of models that are clearly having fun are very appealing. I’m sooo tempted by the Superfood Kefir-Tea Mist: https://www.elemis.com/superfood-kefir-tea-mist.html
Annette Clubley is the founder of Marketing Organised. I provide SEO/GEO, PR and Social Media services to local based businesses, e.g. hospitality, F&B, healthcare, and ethical non-profits. I have worked with multiple clients for 6+ years including Forbes Group and Blue Patch. My clients achieve an average 3x increase in enquiries after working with me.
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