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LOVE Elemis Superfood Skincare Campaign

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

© Elemis

The range is plant based and nutrient dense and the strapline is feed your skin. Lots of lovely natural colours – vibrant green, avocado, blackcurrent and berry purple backgrounds feature for the adverts with product isolations.

Videos featuring a diverse range of models that are clearly having fun are very appealing. I’m sooo tempted by the Superfood Kefir-Tea Mist: https://www.elemis.com/superfood-kefir-tea-mist.html