Brand identity

The childcare marketing mix

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Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

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LOVE Elemis Superfood Skincare Campaign

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Elemis superfood skincare

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

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What message does your company’s font send out to customers?

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font love

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

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A picture tells a thousand words

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Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them … Read more

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Which social media channel to use?

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Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910

What’s wrong with my website image?

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There’s a problem with my website – this image isn’t showing. My images don’t look right, what’s wrong? I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been … Read more

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We have no marketing plan

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Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a lot of businesses*? They do a bit of this with this company and so and … Read more

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We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…

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“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Logo design and re-design

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Which comes first, the chicken or the logo? I can’t tell you how often I have come close to the end of a web project, or even published it only to be told “we’ve decided to change our logo”.  At which point any halfway decent graphic designer will sigh heavily.  Why? Logos are a focal … Read more

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Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Prefer the phone? 07734 205910