How Bluebird Care smash it at SEO

Marketing organised bluebird care seo 3

Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO.  User-centric website design This was not an overnight change. Bluebird Care … Read more

Is your website driving clients away? 

Marketing Organised Is your website driving clients away?

Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients.  40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more

The importance of SEO in healthcare marketing

The importance of SEO in healthcare marketing 1

Healthcare marketing is changing as the competition for private dental care, aesthetics and health treatments hots up. Most people now turn to search engines when they are looking for healthcare information and services. When they do this, you want your clinic to be the first result they see. Effective SEO is essential for clinics to … Read more

The childcare marketing mix

Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

Why am I seeing a drop in new client enquiries?

Seeing a drop in new client enquiries

Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore.  TL;DR? Health clinic marketing Firstly, what is … Read more

Handmade furniture maker: how to increase your sales using SEO

handmade furniture makers - use seo to sell more

You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you.  SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more

SEO Copywriting for Business Websites

seo copywriting for business websites

I take a holistic approach to SEO copywriting for business websites. The content needs to use relevant keywords, be compelling copy, be engaging and authentic and not just produced for the bots and provide your website visitors with helpful information. It needs to be formatted in the right way to make it easy to read. … Read more

Work with an SEO freelancer: why ethics matter

work with an seo freelancer: why ethics matter

As an ethical business, it is important that you align your ethos with that of your SEO freelancer. They are going to need to get behind the messaging that will sell your products online and so they need an understanding of what the main benefits of sustainability are. Here are some tips for how to work … Read more

Hire an SEO freelancer with tech skills

hire an seo freelancer with tech skills

If you need to hire an SEO freelancer, then you will want to know what tech skills to look out for. The best freelancers have a technical background and have content strategy skills (I have both).  The best content strategy in the world will not help your business if your website is fundamentally broken, so … Read more

Finding and hiring the right SEO freelancer 

seo specialist

Finding and hiring the right SEO freelancer requires a strategic approach. Search Engine Optimisation is a key part of your marketing efforts. It encompasses technical aspects, user experience, content creation & optimisation, and credibility. You need to trust the right freelancer with your business.  Here are some steps to help you in the process: 1. … Read more

How an SEO professional can optimise your local SEO

seo specialist

Local SEO (Search Engine Optimisation) work by a professional can provide numerous benefits to your business, particularly if you have a physical location or serve a specific geographical area. Here are some ways in which professional local SEO optimisation can help your business: Local SEO work can significantly benefit your business by improving online visibility, … Read more

Managing SEO on a Website Migration: Best Practices

seo specialist

Managing SEO on a website migration is a complex process that requires careful planning and execution. When a website undergoes a migration, it can cause a significant impact on its search engine rankings, which can lead to a loss of traffic and revenue. Therefore, it is essential to manage SEO effectively during the migration process … Read more

How to build quality backlinks that improve your website’s authority

seo specialist

Building quality backlinks is a crucial aspect of improving your website’s authority and trustworthiness in the eyes of search engines like Google. Here’s an outline of best practices for building quality backlinks: Create High-Quality Content: Start with creating valuable, informative, and engaging content on your website. High-quality content is more likely to attract backlinks naturally. … Read more