Generic searches for “private clinic” or “private healthcare” are broad and very competitive. They’re often difficult to connect to a specific patient need. Contrast that with specialist searches like “private knee pain consultant”, “endometriosis specialist near me” or “private dermatology clinic”. The latter provide clearer signals about the searcher’s health concern, the expertise they are … Read more
Helping Hands home care is a leading national home care provider with over 155 branches across the UK. They’re a perfect example to look at if you are a home care provider that needs more leads from SEO. Here’s what Helping Hands home care gets right about SEO. Home care SEO is different from general … Read more
The difference in prices you get quoted might leave you wondering what does SEO cost in the UK?
Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO. User-centric website design This was not an overnight change. Bluebird Care … Read more
Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients. 40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more
Healthcare marketing is changing as the competition for private dental care, aesthetics and health treatments hots up. Most people now turn to search engines when they are looking for healthcare information and services. When they do this, you want your clinic to be the first result they see. Effective SEO is essential for clinics to … Read more
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
Are you a Worcester based business that is looking to boost your online presence? This is our guide to hire an SEO in Worcester. Hiring an expert can make all the difference to whether your website is found online or not. Why hire an SEO in Worcester? Working with a local SEO specialist will help … Read more
You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you. SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more
As a business owner, you know that you need to be found online so that you can attract new customers and drive your sales forwards. One of the most effective ways to do this is SEO. Regular SEO audits will improve your website’s visibility and performance. Here’s why your business needs an SEO audit: Identify … Read more
There are a few common mistakes I see made when measuring the success of SEO campaigns and ongoing work. Focusing only on search engine rankings Don’t get me wrong. Ranking is important and everyone wants to be in that top three for search terms but ranking is not the only measurement of success for SEO. … Read more
Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more
I recently worked with a dental practice and also advised on best practice for SEO for dentists so I thought I’d put those thoughts into a blog. The aim is to optimise the dental practice website and improve online presence so that it ranks higher in search engines. The end goal is, of course, to … Read more
I take a holistic approach to SEO copywriting for business websites. The content needs to use relevant keywords, be compelling copy, be engaging and authentic and not just produced for the bots and provide your website visitors with helpful information. It needs to be formatted in the right way to make it easy to read. … Read more
As an ethical business, it is important that you align your ethos with that of your SEO freelancer. They are going to need to get behind the messaging that will sell your products online and so they need an understanding of what the main benefits of sustainability are. Here are some tips for how to work … Read more
If you need to hire an SEO freelancer, then you will want to know what tech skills to look out for. The best freelancers have a technical background and have content strategy skills (I have both). The best content strategy in the world will not help your business if your website is fundamentally broken, so … Read more
Finding and hiring the right SEO freelancer requires a strategic approach. Search Engine Optimisation is a key part of your marketing efforts. It encompasses technical aspects, user experience, content creation & optimisation, and credibility. You need to trust the right freelancer with your business. Here are some steps to help you in the process: 1. … Read more
Local SEO (Search Engine Optimisation) work by a professional can provide numerous benefits to your business, particularly if you have a physical location or serve a specific geographical area. Here are some ways in which professional local SEO optimisation can help your business: Local SEO work can significantly benefit your business by improving online visibility, … Read more
Managing SEO on a website migration is a complex process that requires careful planning and execution. When a website undergoes a migration, it can cause a significant impact on its search engine rankings, which can lead to a loss of traffic and revenue. Therefore, it is essential to manage SEO effectively during the migration process … Read more