Marketing

The childcare marketing mix

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Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

Common misconceptions about fair trade: use marketing to educate

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Common misconceptions about fair trade: use marketing to educate

There are some common misconceptions about Fairtrade products, but you can educate your consumers with the right marketing messages. With the right messaging, you can help consumers see that there is a better way to buy and what the advantages are for them and their families.  All Fair Trade labels are the same Fair trade … Read more

What does a social media manager do daily?

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social media manager

A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis: Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being … Read more

Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

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seo specialist

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

Mistakes with Facebook Ads (Pixels)

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Food Industry

The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.

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Facebook Ads for Retailers

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unboxing delivery

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

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Beating down prices

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sale

Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!

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What message does your company’s font send out to customers?

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font love

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

Lost in translation

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Working with businesses who use multiple languages can be quite challenging. Everything, from titles and text, to captions for images and links to the correct language translation page needs to be thought of, including disclaimers and error messages. The meaning of language There is also the possibility that a marketing message can be lost in … Read more

Which social media channel to use?

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Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more

I do no marketing (at all)

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I don’t do marketing .. I was told recently and I can’t help feeling this is foolish but then I am a marketer and I think it is essential for any business. Even if your business is doing nicely and ticking along, that may not always be the case. Then again you might be doing … Read more

Page speed insights

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I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more

Design collaboration with business stakeholders

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I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

No one is signing up to my email newsletters

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Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

My inbox is full

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My inbox is full of emails from Pay4Later, Paypal and Channel Advisor regarding Singles Day, Black Friday and Cyber Monday with tips on how to use email marketing to maximise the benefit of these key retail dates and gain those extra sales. It’s also full of the eCommerce retailers that I have signed up for … Read more