£49 for social media management
There’s a race to the bottom in the social media management sector that’s been happening for years but is highlighted by a recent Black Friday special offer I’ve seen – £49 for social media management.
Social media
How PaStation London restaurant succeeds at social media
PaStation London restaurant succeeds at social media – here is how a tiny restaurant in London has built a huge 70,000 following.
What’s the alternative to Facebook & Instagram?
It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question.
Using paid social media to promote sustainability
Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media. Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change. TL;DR Why … Read more
The childcare marketing mix
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more
Why am I seeing a drop in new client enquiries?
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
How to get your business seen by more potential customers
Today’s marketplace is massively competitive. When I first started working for marketing agencies it was ‘easy’ to get a website in 1st place on Google and to build a community on social media platforms that hadn’t yet cottoned on to monetisation of creator content. In 2025, there are more businesses to compete against and on … Read more
Contracting out social media marketing
Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider. Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more
8 of the most common problems businesses face on social media
I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking. The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more
Linkedin for lead generation?
Linkedin is having a renaissance. Although some of us never left. In particular for businesses that are moving away from Meta and don’t want to be on X any more. Do you use Linkedin for lead generation? Here are my tips for making the most of this platform. Update your Linkedin profile It might seem … Read more
Social media management packages
What’s included in social media management packages? The answer is, it depends. There are a few different types of packages for social media, depending on what you need for your business. Types of social media management packages Most packages contain a few elements and of course full service social media includes them all. The most … Read more
How to sell handmade furniture on social media
Selling online can be difficult in a competitive marketplace like the handmade furniture market. The price, positioning and product itself will impact on the income. But despite these factors you can still make a healthy income from selling online. Here are some tips for how to sell handmade furniture on social media. Inspire interiors Take … Read more
Slow fashion sales on Instagram
Last week I was sympathising with a slow fashion brand on Instagram who was unhappy about the lack of sales, which were causing insecurity about whether the business was viable. It took a quick glance at his feed to see a major issue. The posts were all political posts about sustainability and climate change. That’s … Read more
How to Find a Social Media Freelancer
Follow my tips on how to find a social media freelancer that will suit your needs. Social media is a powerful tool for businesses of all sizes. It can be used to reach new customers, build relationships with existing customers, and promote products or services. But managing social media can be a lot of work, … Read more
Analysing and measuring the ROI of social activities
Analysing and measuring the Return on Investment (ROI) on social media is essential for businesses to determine the effectiveness of their social media marketing efforts. Here’s an outline of the steps to analyse and measure ROI on social media: Set Clear Goals and Objectives: Identify Key Performance Indicators (KPIs): Track Data and Metrics: Calculate Costs: … Read more
Top tips for using User-Generated Content on social media
Using User-Generated Content (UGC) effectively on social media can be a powerful way to engage your audience, build brand loyalty, and create a sense of community around your brand or products. Here are some best practices to consider when incorporating UGC into your social media strategy: Remember that UGC is a two-way street – it’s … Read more
Creating Engaging Content for Social Media Platforms
Creating engaging content for social media platforms is crucial to your business. Content needs to capture your audience’s attention. This will increase brand visibility, and build a loyal following. Here are some essential tips to help you create compelling content for social media: 1. Know your audience: Understand your target audience’s preferences, interests, and pain … Read more
Ten good reasons to spend time on social media as a business
Spending time on social media can be beneficial for a business. It provides opportunities for growth and engagement. It’s also a great source of target customer information. Here are ten good reasons to invest time in social media: 1. Increased Brand Awareness: Social media platforms allow you to reach a broader audience. They expose your … Read more
Which social media platform should I use for my business?
The choice of which social media platform to use ultimately depends on your business type, audience, and goals. Here are some of the most popular social media platforms and some of their key features: Consider your business audience, the type of content you have available or can create, and the communities you want to engage … Read more
What does a social media manager do daily?
A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis: Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being … Read more