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Page speed insights

I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more

Know your panda from your penguin?

I was asked recently to explain the difference between these two algorithm changes made by Google in 2011 and 2012 respectively. Panda, named after a Google engineer, was designed to root out real content. It was no longer enough to stuff a bunch of keywords onto a page to achieve page one ranking. Google got … Read more