Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
There are a few common mistakes I see made when measuring the success of SEO campaigns and ongoing work. Focusing only on search engine rankings Don’t get me wrong. Ranking is important and everyone wants to be in that top three for search terms but ranking is not the only measurement of success for SEO. … Read more
Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more
I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking. The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more
Selling online can be difficult in a competitive marketplace like the handmade furniture market. The price, positioning and product itself will impact on the income. But despite these factors you can still make a healthy income from selling online. Here are some tips for how to sell handmade furniture on social media. Inspire interiors Take … Read more
Just a few of the tools I use daily to manage my client work.
