Responsive web design

Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

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seo specialist

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

What message does your company’s font send out to customers?

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font love

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say?  Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

Design collaboration with business stakeholders

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I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

No one is signing up to my email newsletters

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Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

The perfect product page

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I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more

What’s wrong with my website image?

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There’s a problem with my website – this image isn’t showing. My images don’t look right, what’s wrong? I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been … Read more

Copywriting woes

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A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more

Good website design doesn’t make me think

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Don’t Make Me Think by Steve Krug was a great read when I first read it over ten years ago now and so I am delighted to find that he has written a follow up revised version since (2014). I’ll admit, a lot of what Steve talks about I think of as common sense – in fact the strapline for the book is “A common sense approach to web usability” but I am surprised at how many people, good web designers among them, don’t take a logical approach to a website layout.

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Content for mobile

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LOVE the article by Dan Scott for econsultancy about golden rules for responsive web design as he mentions content first for mobile (also because it talks about hierarchy of content, but that’s another post). So many times the website gets to content ready stage and the content doesn’t fit the design or no-one has thought … Read more