Ecommerce

Handmade furniture maker: how to increase your sales using SEO

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handmade furniture makers - use seo to sell more

You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you.  SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more

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Measuring the success of seo strategy

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measuring the success of an SEO strategy

Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more

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The Basic Principles of SEO for e-commerce

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seo specialist

SEO (Search Engine Optimisation) is crucial for e-commerce websites to improve their visibility and drive organic traffic from search engines. Here are the basic principles of SEO for e-commerce: 1. Keyword Research: Identify relevant keywords and phrases that potential customers might use to find your products. Use tools like Google Keyword Planner, SEMrush, or Ahrefs … Read more

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Mistakes with Facebook Ads (Pixels)

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Food Industry

The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.

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Facebook Ads for Retailers

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unboxing delivery

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

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Xmas is a four letter word (at least in August)

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We’ve already started discussing Christmas in the office. Colleagues have spotted Christmas items in the shops and adverts are creeping in. Now, I totally understand why, from an e-commerce shop owner point of view they need to optimise the amount of sales they make between now and the end of the year but not everyone … Read more

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My inbox is full

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My inbox is full of emails from Pay4Later, Paypal and Channel Advisor regarding Singles Day, Black Friday and Cyber Monday with tips on how to use email marketing to maximise the benefit of these key retail dates and gain those extra sales. It’s also full of the eCommerce retailers that I have signed up for … Read more

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Can’t pay, they’ve taken the ability to make online payments away!

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In response to security concerns of SSL 3.0 vulnerability to Poodle attack, Sagepay are upgrading their system and subsequently have announced they won’t be supporting Internet Explorer 8 and older from the 2nd December. Does this really matter when these users make up less than 5% of the global users in 2015? Biggest payment processing … Read more

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Know your panda from your penguin?

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I was asked recently to explain the difference between these two algorithm changes made by Google in 2011 and 2012 respectively. Panda, named after a Google engineer, was designed to root out real content. It was no longer enough to stuff a bunch of keywords onto a page to achieve page one ranking. Google got … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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The perfect product page

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I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more

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Websites work harder in 2015

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We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When I first started in the business of website design, business owners would come to me … Read more

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Launching a brand new ecommerce store

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So you had your great idea, got your products together, built a website, now all you have to do is put your feet up and let the money roll in, right? Get social networking Getting sales to a new store isn’t easy.  Ideally you need to have laid some groundwork prior to launching the website … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

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Get the price right

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No, this is not checking the prices of the products that you are actually selling against competition so that you can add enough markup to ensure a good margin, but the boring old job of data entry into the database on your website. I’m currently wading through hundreds of product options correcting someone else’s erroneous … Read more

YOUR NEXT STEP

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910