Digital strategy – Page 3 – Marketing Organised

We have no marketing plan

November 12, 2015September 22, 2015 by Mo

Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a lot of businesses*? They do a bit of this with this company and so and … Read more

Websites work harder in 2015

August 3, 2018September 16, 2015 by Mo

We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When I first started in the business of website design, business owners would come to me … Read more

We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…

August 3, 2018September 13, 2015 by Mo

“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more

Copywriting woes

August 3, 2018September 4, 2015 by Mo

A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more

Employee training on the web

November 12, 2015August 24, 2015 by Mo

An awful lot of business owners, especially small business owners who are too busy to do it themselves, delegate ‘the website’ to the nearest employee. This can be a good thing or a bad thing and depends on the competence and interest level of the person involved. Early adopters A computer savvy youngster might not … Read more

Launching a brand new ecommerce store

November 12, 2015August 19, 2015 by Mo

So you had your great idea, got your products together, built a website, now all you have to do is put your feet up and let the money roll in, right? Get social networking Getting sales to a new store isn’t easy. Ideally you need to have laid some groundwork prior to launching the website … Read more

Lies, damned lies and Analytics

November 12, 2015August 12, 2015 by Mo

We’ve all been told that we need to pay attention to visitor analysis on our website, but how much of what we can see reflects reality? As the bastardised phrase above says ‘lies, damned lies, and statistics’ – statistics need to be interpreted and Google Analytics is no different than any other data set. It … Read more

Good website design doesn’t make me think

March 4, 2021August 3, 2015 by Mo

Don’t Make Me Think by Steve Krug was a great read when I first read it over ten years ago now and so I am delighted to find that he has written a follow up revised version since (2014). I’ll admit, a lot of what Steve talks about I think of as common sense – in fact the strapline for the book is “A common sense approach to web usability” but I am surprised at how many people, good web designers among them, don’t take a logical approach to a website layout.

Distributed denial of service (Ddos)

November 12, 2015July 27, 2015 by Mo

A customer of mine learnt the hard way why cheap domains registration isn’t worth it and why disaster recovery plans are essential. The domain registrar who holds all of their domain names on their domain name servers went offline following a ddos attack, taking their website and email service with it. Hundreds of other business … Read more

Logo design and re-design

September 21, 2023July 17, 2015 by Mo

Which comes first, the chicken or the logo? I can’t tell you how often I have come close to the end of a web project, or even published it only to be told “we’ve decided to change our logo”. At which point any halfway decent graphic designer will sigh heavily. Why? Logos are a focal … Read more

Multiple domain name registrations

September 21, 2023July 12, 2015 by Mo

I’ve seen an insane tendency in myself and other business owners to register domain names “in case I might use them at a later date”. New TLDs are being invented all the time and they can cause a mad rush to register mybusinessname.whatever and ridiculous amounts of money change hands for that domain name you … Read more