Digital strategy

We have no marketing plan

by

Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a lot of businesses*? They do a bit of this with this company and so and … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Websites work harder in 2015

by

We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When I first started in the business of website design, business owners would come to me … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…

by

“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Copywriting woes

by

A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Employee training on the web

by

An awful lot of business owners, especially small business owners who are too busy to do it themselves, delegate ‘the website’ to the nearest employee. This can be a good thing or a bad thing and depends on the competence and interest level of the person involved. Early adopters A computer savvy youngster might not … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Launching a brand new ecommerce store

by

So you had your great idea, got your products together, built a website, now all you have to do is put your feet up and let the money roll in, right? Get social networking Getting sales to a new store isn’t easy.  Ideally you need to have laid some groundwork prior to launching the website … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Lies, damned lies and Analytics

by

We’ve all been told that we need to pay attention to visitor analysis on our website, but how much of what we can see reflects reality?  As the bastardised phrase above says ‘lies, damned lies, and statistics’ – statistics need to be interpreted and Google Analytics is no different than any other data set.  It … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Good website design doesn’t make me think

by

Don’t Make Me Think by Steve Krug was a great read when I first read it over ten years ago now and so I am delighted to find that he has written a follow up revised version since (2014). I’ll admit, a lot of what Steve talks about I think of as common sense – in fact the strapline for the book is “A common sense approach to web usability” but I am surprised at how many people, good web designers among them, don’t take a logical approach to a website layout.

Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Distributed denial of service (Ddos)

by

A customer of mine learnt the hard way why cheap domains registration isn’t worth it and why disaster recovery plans are essential. The domain registrar who holds all of their domain names on their domain name servers went offline following a ddos attack, taking their website and email service with it. Hundreds of other business … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Logo design and re-design

by

Which comes first, the chicken or the logo? I can’t tell you how often I have come close to the end of a web project, or even published it only to be told “we’ve decided to change our logo”.  At which point any halfway decent graphic designer will sigh heavily.  Why? Logos are a focal … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910

Multiple domain name registrations

by

I’ve seen an insane tendency in myself and other business owners to register domain names “in case I might use them at a later date”. New TLDs are being invented all the time and they can cause a mad rush to register mybusinessname.whatever and ridiculous amounts of money change hands for that domain name you … Read more

YOUR NEXT STEP

Let's find the opportunities you're missing.

Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Email Annette to arrange a chat >

Prefer the phone? 07734 205910