Facebook Ads for Food & Beverage

Gah! You know you HAVE TO run Facebook Ads for your Food & Beverage business, but you just hate it. You are competing with big chains (McDonald’s, Domino’s, supermarkets) but you don’t have anywhere near their ad budget. It is painful watching the money running out of your bank account with very little evidence of any return on investment; orders or bookings.

You are not sure how to reach the people in your local area that will eat at your restaurant, order from your takeaway or buy your food & drink. And Meta keeps showing your Facebook & Instagram ads to people who are outside your delivery zone or too far away to visit which is wasting your budget!

What campaign objective should you choose? How much should you spend on Ads? What photos or videos work best? How can you produce enough content and ideas to keep ads fresh and inviting? And don’t get me started on how difficult Ads Manager is to use.

You’re already working long hours on your food business and you just don’t have the time to dance and smile for ads, let alone produce them and monitor the ads. So it just gets left, because really you are not sure it is working for your food business and making a difference to your takeway orders or restaurant table bookings.

I am here to tell you it is possible to make Facebook Ads work, even on a low budget. How do I know? Because I have done it many times.

Facebook Ads Management for Food & Beverage Businesses

I can provide the following Facebook Ads Management for Food & Beverage Businesses that includes:

• Ads Manager – setting up Ads Manager the right way so that your business is secure. I’ll do an ad account review so that we know what’s working, what’s not and whether your pixel is firing (which might be the reason you can’t track ads > orders).
• Campaign strategy – the overarching plan that covers campaign objectives, funnels, budget, audience targeting to find those people in your local area that want to buy your food & drink.
• Ad creative & copy – ad creative and copywriting are the juicy details that will make your prospective customers mouths water and itching to book a table or place an order.
• Review and optimisation – Facebook Ads are not a set it and forget it marketing method. Like you have to keep an eye on the deep fat fryer! They need monitoring, regular review and optimisation.

Facebook Ads work fabulously for food and beverage businesses. I have seen amazing results which I can share with you. After all, we’ve all got to eat (and drink!)