CONSULTANCY
Social Media Management for a Cosmetic Dentist in Chelmsford, Essex
Supporting a busy cosmetic dentist with social media content while he acquired his first dental practice
WHAT THEY NEEDED
Dr. Jack Acorn is a cosmetic dentist in Essex. He needed a social media manager to maintain his social media presence and make posting more consistent.
Jack was a very busy person when we met. He was planning the acquisition of his first dental practice (Creffield Lodge) and he needed someone to take posting on social media off his plate.
Jack was most active on Instagram. Creffield Lodge included Facebook and Instagram.
Jack had no established brand identity when we started working together. The Creffield Lodge brand was developed while we were working together.
WHAT I DID
Strategy
I developed a strategy that made the most of the incredible results that Jack had with his patients, using those results to showcase what was achievable with cosmetic dental treatment.
Content planning
I ran a series of video Q&A reels with Jack answering common questions that patients had about dental treatments – Invisalign, composite bonding and orthodontics. These were mixed with before/after photos, reviews and information about dental health.
Facebook ads
To give Creffield Lodge a boost in the initial takeover period, we ran Facebook ads to reach local people who might be interested in cosmetic dental work or aesthetics.
Results
Over the year, the Dr. Jack Acorn account grew organically (+544% reach, +54% followers) and engagement tripled (+329%). One month of ads for Creffield Lodge reached 17k people and 339 people clicked through to the website.
WHAT CLIENT SAY
Results that speak for themselves
“We could not have asked for more from Annette who went above and beyond to deliver a professional, efficient and helpful service to our company. Since employing her services, our website contacts have skyrocketed which has resulted in a dramatic increase in business and income. We would highly recommend Marketing Organised to anyone with SEO and Website needs!”
Lisa, The TBD Clinic
“Annette has been an invaluable addition to the team. She’s diligent and conscientious with a sharp eye for detail. She manages to couple this with an imaginative, strategic mindset that’s helped elevate the quality as well as the cadence of our social output.”
Nick, futurefactor
“We worked with Annette for a few months as interim cover for our Social media manager. Annette was very responsive, easy to work with and was able to step in at short notice to bridge a gap – which we are hugely grateful for! Thanks Annette.”
Liv, N Family
“I have worked with Annette for the past 8/9 months and found her help and support to be immensely beneficial, as a young business Annette has handled and guided us through a number of key initiatives and programmes of work in a very efficient and professional manner. It’s been a pleasure to work with Annette and I look forward to building the relationship further.”
Richard, Palle Sport
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