HEALTHCARE
Search Engine Optimisation for a Home Care Agency in London
Ongoing SEO work to keep the home care agency visible in their local marketplace in this highly competitive industry.
WHAT THEY NEEDED
Jothno Care and Support are a home care agency based in Manor Park, London. They had a WordPress website that had been developed by another company that needed an SEO Audit and improvements.
They had a basic brand identity created for print purposes and had started to promote their company to local hospitals and councils.
Jothno Care had little internet presence. The website had been optimised but unfortunately, it had been optimised for SEO so all the visiting traffic was looking for SEO not home care!
The website appeared to have been directly copied from another website design, it had duplicate content issues, spammy backlinks, and was badly constructed, so it was slow.
It was worse than starting from scratch – it meant I needed to undo all the damage that had been done before I could begin to rebuild traffic and reputation.
“I appreciate your efforts and the insights you’ve provided. It’s encouraging to hear that our website is performing well, and I trust your expertise in guiding us to achieve the best results for the company.”
– Care Administrator, Jothno Care and Support
WHAT I DID
Tech audit
I performed a technical SEO audit to identify the issues with the WordPress website. There were so many that I recommended rebuilding the WordPress website from scratch, which I did. I added Schema markup.
Backlink building
I worked to ensure that the spammy links to the website were removed or disavowed and built up citations for the actual business in relevant publications in the UK. I delivered PR that was published on high quality websites.
Content creation
Using the keyword research and competitor analysis I had done, I created a content plan and deliver regular monthly content that has built up traffic and click throughs to the website. I also provide On-Page optimisation.
Results
Organic SEO is now a key marketing channel for Jothno Care. The website performs well in technical tests (90+). SEO has incrementally increased brand awareness, click throughs, and enquiries for home care services over the two years I have worked with Jothno Care.
WHAT CLIENT SAY
Results that speak for themselves
“We could not have asked for more from Annette who went above and beyond to deliver a professional, efficient and helpful service to our company. Since employing her services, our website contacts have skyrocketed which has resulted in a dramatic increase in business and income. We would highly recommend Marketing Organised to anyone with SEO and Website needs!”
Lisa, The TBD Clinic
“Annette has been an invaluable addition to the team. She’s diligent and conscientious with a sharp eye for detail. She manages to couple this with an imaginative, strategic mindset that’s helped elevate the quality as well as the cadence of our social output.”
Nick, futurefactor
“We worked with Annette for a few months as interim cover for our Social media manager. Annette was very responsive, easy to work with and was able to step in at short notice to bridge a gap – which we are hugely grateful for! Thanks Annette.”
Liv, N Family
“I have worked with Annette for the past 8/9 months and found her help and support to be immensely beneficial, as a young business Annette has handled and guided us through a number of key initiatives and programmes of work in a very efficient and professional manner. It’s been a pleasure to work with Annette and I look forward to building the relationship further.”
Richard, Palle Sport
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