SEO for Health Clinics

Your reputation is everything if you are a health clinic owner (think chiropractor, dentist, beauty, dietician, private GP/nurse, therapist, chiropodist, home care, etc). Potential patients are going to look you up on Google because they are going to trust you with their life and their health so they want to know the inside skinny.

The trouble is, they might not find you because there are all those pesky directory sites (Doctify, Zocdoc, NHS, etc) that are huge with multitudes of pages, including, maybe, one about your own clinic that are sitting pretty at the top of search. Like all local businesses you have to get seen on Google map pack and found for a search like ‘dentist near me’.

Has anyone looked at your NAP info across the search engines recently? I know, you are too busy running a clinic and caring about patients to do that! What about ‘someone’ (that’s you, clinic owner) keeping an eye on good reviews and bad reviews. I know you’ve got to be careful about those with your professional restrictions.

And while we are talking about trust – does your website work? Do you know how unprofessional it looks when there are broken links and outdated info. Even more so when it is hard to use? Making it easier to use and quicker to load will help you with search engines AND real people – potential patients won’t click off and go to another website.

Who’s checking the website, finding the right keywords, writing the content and optimising it? It has to be carefully done so that it meets the criteria of health regulations and search engine optimisation.

But wait! I know the question you REALLY want to ask is ‘does SEO bring me more patients who make appointments?‘

I can tell you it does. How do I know? Because I have done it many times.

SEO Services for Health Clinics

I can provide the following SEO Services for Health Clinics (including chiropractor, dentist, beauty, dietician, private GP/nurse, therapist, chiropodist, home care and more.)

• Technical audit – let’s start at the very beginning, you don’t diagnose or issue treatment without an assessment or test and that’s the same with SEO. A tech audit will find out what’s wrong with the website and what the cure is.
• Keyword research – keywords have to be chosen carefully for health clinics so that your business attracts the right kind of clicks and can compete against the big players.
• Content creation – answering patient questions can be a great way to create content for health clinics, among other tactics like local targeting if you can only help local patients. Well written copy will reassure your prospective patients that you know what you are doing.
• Backlink building – backlinks are a key component in SEO and one that is often neglected. There is an art to finding the right backlinks from quality websites that add to your reputation and don’t take away from it.

These factors will make SEO a primary contributor to your bottom line – as it has with many of the health clinic businesses I work with. It is just one way to market your clinical practice but it is ‘free’ and less costly than Google PPC Ads or Social Media Ads (although I can help with those too). Don’t ignore it!