SEO for Sustainable Business

Sustainable business is a crowded space online. Not only are you competing against the big government bodies and legislators, but you’re also competing against big brands that are making massive claims about their sustainability for that top spot on Google. And that’s just for local searches!

It is hard to stand out with all the buzz words floating around. Not only that, but what do your potential B2B customers actually search for when they are online? The B2B world is full of jargon – technical phrases and procurement terms – I mean, what does net zero even mean and does the average business owner know the truth?

What buyers want is credibility. They’re wading through a sea of people who claim to be able to help their business and they’re fearful that they are going to make the wrong hire and end up with a PR disaster on their hands.

Meanwhile you are not sure how to produce content, what balance to strike between technical and engagement, what will lead to new contracts. It is hard to attribute activity to ROI. And that’s not counting the tech knowledge for optimisation of content or website issues.

What matters at the end of the day (apart from ethics) is whether you are winning more work with sustainable businesses. Will SEO help with that?

I can tell you it does. How do I know? Because I have done it many times.

SEO Services for Sustainable Business

I can provide the following SEO Services for Sustainable Business consultants and training providers.

• Technical audit – an audit, just like a carbon footprint audit, will tell your business the current state of the website and what needs to change to make it work for you. Tech audits uncover issues like indexability and page load speed issues.
• Keyword research – research will focus on your business services and specialities. Your delivery area – whether that’s local ‘sustainability consultant near me’ or national or global – will form part of the work. Transactional keywords will differentiate from information gatherers.
• Content creation – content has the capability of establishing your authority in your field, providing though leadership articles that can be shared on social media and will encourage engagement. At its core will be value-led (mission, ethics, impact) messaging that will activate readers. All while steering clear of greenwashing.
• Backlink building – build your reputation with quality backlinks – in the sustainability field the quality is paramount to ensure you are associated with other ethical businesses and not scammy sites.

SEO can play a significant part in your marketing mix. In fact, for most of the sustainable businesses I work with it is the biggest source of their traffic to their website and subsequent enquiries for new business.