Paid Social

Using paid social media to promote sustainability

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Using paid social to promote sustainability 1

Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media.  Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change.  TL;DR Why … Read more

The childcare marketing mix

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Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

How to get your business seen by more potential customers

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How to get your business seen by potential customers

Today’s marketplace is massively competitive. When I first started working for marketing agencies it was ‘easy’ to get a website in 1st place on Google and to build a community on social media platforms that hadn’t yet cottoned on to monetisation of creator content.  In 2025, there are more businesses to compete against and on … Read more

Contracting out social media marketing

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contracting out social media marketing

Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider.  Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more

How to sell handmade furniture on social media

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how to sell handmade furniture on social media

Selling online can be difficult in a competitive marketplace like the handmade furniture market. The price, positioning and product itself will impact on the income. But despite these factors you can still make a healthy income from selling online. Here are some tips for how to sell handmade furniture on social media. Inspire interiors Take … Read more

Expert Tips: Optimising Your Instagram Ads for Clothing Brands

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instagram ads for clothing brands

Instagram is the perfect place on social media to run ads. Users are interested in top clothing brands, how influencers dress, what clothes to buy for this season, how to accessorise the clothes they have and slow fashion trends. Instagram adverts show off the beautiful clothing you have produced and attract new business. Tips for … Read more

What does a social media manager do daily?

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social media manager

A social media manager‘s daily responsibilities can vary depending on the business and its specific goals. However, here are some common tasks that a social media manager typically performs on a daily basis: Please note that the specific tasks and their frequency may vary based on the business’s goals, available resources, and the platforms being … Read more

How a Social Media Manager helps your Business

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social media manager

In today’s digital age, social media has become an integral part of our daily lives, transforming the way we communicate and interact with each other. For businesses, social media platforms present a massive opportunity to connect with their target audience, build brand awareness, and drive business growth. However, effectively leveraging social media requires a strategic … Read more

Mistakes with Facebook Ads (Pixels)

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Food Industry

The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.

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Facebook Ads for Retailers

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unboxing delivery

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

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Save money on Facebook adverts by nailing that niche

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Fragile

Hi there. Today, I’m going to talk about how audiences can contribute to your Facebook ad strategy .From an advertising strategy perspective Facebook ads is an absolutely amazing opportunity. And the reason that it is is because you can really fine tune your audience in Facebook ads. Here’s an example just recently, someone approached me who wanted to work with high-flying financiers in London.

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Why now might be the perfect time to advertise your business on Facebook

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unboxing delivery

Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.

A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?

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