Are you interested to know how a Facebook Ads agency can make a difference in your business? Working with an ads agency means you can take advantage of their experience and their technical know-how on this ever changing platform. Here’s my take on why working with an agency makes sense.
Why Facebook?
Facebook is one of the biggest social media platforms with billions of daily users worldwide. Around 56 million UK users are on Facebook, that’s a huge percentage of the 66 million population. So a business can reach a large proportion of the UK population via Facebook.
Facebook is also reported to be one of the best website traffic generators of all the social media platforms and this is borne out by the accounts I run on Facebook. In a recent report by SparkToro, Facebook was just shy of YouTube in referring traffic at 3.54% of the total traffic sent by the top 170 websites (including Google, Bing, etc).
Why use a Facebook Ads Agency?
So, why work with a Facebook Ads Agency when you can DIY and run ads for your own business. There are few reasons an agency trumps an in-house team.
Experience – an agency will be working with Facebook ads day in and day out. A lot changes on Facebook (and Instagram) on a daily basis. Ad costs fluctuate and campaign types can be more successful at some times of the year than others.
Expertise – an ads specialist will be able to review the whole sales funnel and create a strategy using their expertise that will make your ads perform better than trying to tweak ads. They will know how to target your prospective clients on Facebook.
Content – ad agencies are specialists in producing content that converts whether that is graphic design, video content or engaging copy. They’ll work with you as a team to produce your adverts.
Performance tracking & scaling – one the most important services a Facebook ads agency provides is knowing when to pull an ad, leave it to gain traction and how to scale your ads if they are successful. Scaling ads is not as simple as just increasing the budget.
How to choose the right Facebook ads agency
Choosing the right agency involves a few factors like budget and industry. Ideally you want to work with someone who has experience of your particular industry and can show results they have achieved for clients in the past.
You may need to filter agencies on cost. Some agencies only work with businesses that have a significant budget (£1m+) and others have a minimum budget threshold in the thousands e.g. £2k per month ad spend. Ad spend is additional to the agency management fee. Choose an agency that is at your business & budget level.
Find out how the agency works and how often they will communicate results to you. Also, discuss your in-house resources and what they will be able to supply. For example, you may already have an in-house design team or comms team producing the organic content for social media that can be repurposed for advertising.
What does a Facebook ads agency do?
A full service Facebook ads agency will handle your advertising from start to finish.
Strategy – They’ll draw up a strategy to target your audience. They will build a funnel or design a funnel using existing technology. They’ll brainstorm campaign ideas and creative concepts. The agency will discuss your goals for the campaign and for advertising and provide realistic projections.
Creative – Taking the campaign from ideation to reality, the design team will work on creative assets including video editing, design for different delivery formats in ads, and write the sales copy.
Implementation – The agency will set up the campaign in Facebook’s Business Portfolio (was Business Manager). They install a pixel or configure a conversions API. They’ll arrange for tech like automated responses. They will also test your website to make sure it is technically capable of converting ad traffic.
Reporting – Agencies will report back on the campaign during testing rollout and scaling to make sure that the ads are meeting any KPIs and reaching the goals set during strategy. They’ll monitor the ads to handle any issues and can support customer services during the campaign.
What is the cost of working with a Facebook ad agency in the UK?
The answer to that is variable. It depends on what the goals of the campaign are and the budget allocation. It depends on the scale of the campaign and the deliverables. These may include creative, copy, tech, monitoring, and more. It also depends on your existing sales funnel, conversion factors and technology. Ad agencies often have a minimum fee that is in the thousands.
Balance that against the benefits of working with an agency. A Facebook ad agency will know how the ad marketplace is performing for your industry. They will be aware of the constant changes on Facebook and what is currently working. They will have a team of experts who have skills in creative, copy and tech. They will be able to demonstrate past results.
Interested in exploring ads for your business? Book a free discovery call.