I do no marketing (at all)

I don’t do marketing

.. I was told recently and I can’t help feeling this is foolish but then I am a marketer and I think it is essential for any business. Even if your business is doing nicely and ticking along, that may not always be the case. Then again you might be doing some invisible marketing – customer follow ups, trade shows or emails and calls to customer. Each touch with the customer is marketing, so it is really important to make sure that the receptionist is friendly and helpful. But I digress, I still believe that any business or all businesses should review their position regularly and formulate a cohesive plan for how to market their company.