I was asked recently to explain the difference between these two algorithm changes made by Google in 2011 and 2012 respectively. Panda, named after a Google engineer, was designed to root out real content. It was no longer enough to stuff a bunch of keywords onto a page to achieve page one ranking. Google got … Read more
I’m a fan of simple layouts and one of my constant gripes is product pages on eCommerce websites. I just don’t understand why shop owners feel the need to cram endless pieces of twaddle onto their product pages. I want a price and a big buy now button at the very top of the page. … Read more
There’s a problem with my website – this image isn’t showing. My images don’t look right, what’s wrong? I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been … Read more
Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a lot of businesses*? They do a bit of this with this company and so and … Read more
“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more