Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more
I have a number of amusing stories relating to proofreading (well, amusing to me but probably not always the person involved). I won’t recount them all here, but there was the time I was interviewed and the current brochure was passed across to me – with a glaring error on every one of the hundreds … Read more
I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more
Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more
My inbox is full of emails from Pay4Later, Paypal and Channel Advisor regarding Singles Day, Black Friday and Cyber Monday with tips on how to use email marketing to maximise the benefit of these key retail dates and gain those extra sales. It’s also full of the eCommerce retailers that I have signed up for … Read more