Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.
A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?