There’s a race to the bottom in the social media management sector that’s been happening for years but is highlighted by a recent Black Friday special offer I’ve seen – £49 for social media management. This is a discounted rate for the first month, then the rate rises to £79 per month. It’s very attractive … Read more
PaStation is a standout Italian eatery in London, famous for its fresh pasta and viral popularity. Like so many restaurants now PaStation London has an open kitchen concept so that you can see their chefs making the pasta in front of your eyes. This is a clever idea as it draws customers into the food … Read more
It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question. They are frustrated by the lack of reach. For years, they have been ‘pay to play’ platforms that require ads … Read more
Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media. Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change. TL;DR Why … Read more
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more