Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
Today’s marketplace is massively competitive. When I first started working for marketing agencies it was ‘easy’ to get a website in 1st place on Google and to build a community on social media platforms that hadn’t yet cottoned on to monetisation of creator content. In 2025, there are more businesses to compete against and on … Read more
Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider. Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more
I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking. The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more
Linkedin is having a renaissance. Although some of us never left. In particular for businesses that are moving away from Meta and don’t want to be on X any more. Do you use Linkedin for lead generation? Here are my tips for making the most of this platform. Update your Linkedin profile It might seem … Read more
Just a few of the tools I use daily to manage my client work.
