Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.
Brand identity
What message does your company’s font send out to customers?
Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say? Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more
A picture tells a thousand words
Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them … Read more
Which social media channel to use?
Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more
What’s wrong with my website image?
There’s a problem with my website – this image isn’t showing. My images don’t look right, what’s wrong? I have spent a great deal of time over the years troubleshooting image uploads on websites. Sometimes, the issue is caused by the file name; the file has been uploaded with a space so it has been … Read more