The Basic Principles of SEO for e-commerce

seo specialist

SEO (Search Engine Optimisation) is crucial for e-commerce websites to improve their visibility and drive organic traffic from search engines. Here are the basic principles of SEO for e-commerce: 1. Keyword Research: Identify relevant keywords and phrases that potential customers might use to find your products. Use tools like Google Keyword Planner, SEMrush, or Ahrefs … Read more

Mistakes with Facebook Ads (Pixels)

Food Industry

The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.

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Facebook Ads for Retailers

unboxing delivery

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

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Xmas is a four letter word (at least in August)

We’ve already started discussing Christmas in the office. Colleagues have spotted Christmas items in the shops and adverts are creeping in. Now, I totally understand why, from an e-commerce shop owner point of view they need to optimise the amount of sales they make between now and the end of the year but not everyone … Read more

My inbox is full

My inbox is full of emails from Pay4Later, Paypal and Channel Advisor regarding Singles Day, Black Friday and Cyber Monday with tips on how to use email marketing to maximise the benefit of these key retail dates and gain those extra sales. It’s also full of the eCommerce retailers that I have signed up for … Read more