What’s the alternative to Facebook & Instagram?

Marketing Organised Alternative to Facebook & Instagram

It’s a question I am being asked a lot at the moment – is there an alternative to Facebook & Instagram for our business? There are a few reasons that businesses are asking this question.  They are frustrated by the lack of reach. For years, they have been ‘pay to play’ platforms that require ads … Read more

How Bluebird Care smash it at SEO

Marketing organised bluebird care seo 3

Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO.  User-centric website design This was not an overnight change. Bluebird Care … Read more

Using paid social media to promote sustainability

Using paid social to promote sustainability 1

Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media.  Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change.  TL;DR Why … Read more

The childcare marketing mix

Childcare marketing mix

Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google.  The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more

Handmade furniture maker: how to increase your sales using SEO

handmade furniture makers - use seo to sell more

You are proud of the work you produce and the quality of your furniture. But as a handmade furniture maker you need to showcase your work in the digital world so that people can find you and buy from you.  SEO is a powerful tool for your artisan business. It will increase your visibility online … Read more