Don’t Make Me Think by Steve Krug was a great read when I first read it over ten years ago now and so I am delighted to find that he has written a follow up revised version since (2014). I’ll admit, a lot of what Steve talks about I think of as common sense – in fact the strapline for the book is “A common sense approach to web usability” but I am surprised at how many people, good web designers among them, don’t take a logical approach to a website layout.
Copywriting woes
A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more