The theme of my week, this week has been mistakes that people make on Facebook ads. I have been asked to write an article about it, which I’ve done and submitted it to a magazine. I have been asked to give a talk on it, which I’m going to be doing in a couple of weeks’ time. And I have been, so it’s been on my mind a lot this week.
Common misconceptions about fair trade: use marketing to educate
There are some common misconceptions about Fairtrade products, but you can educate your consumers with the right marketing messages. With the right messaging, you can help consumers see that there is a better way to buy and what the advantages are for them and their families. All Fair Trade labels are the same Fair trade … Read more
