The home care market in the UK is highly competitive. And in highly competitive markets, marketing has to be stronger to increase prospective client trust and drive growth. That’s the primary goal of home care marketing. There are an estimated 12,500 registered providers and the majority of these are in England (Policy Bee). Thousands of … Read more
Here in London we are seeing eco-conscious consumers driving demand for green practices. Your business ethos on sustainability should be evident throughout your marketing and on paid social media. Paid social media campaigns can be a powerful tool to promote initiatives. They connect your business with environmentally conscious audiences resulting in meaningful change. TL;DR Why … Read more
Driving more traffic to your website is only the first step in the direction of making more profit. Once you have website visitors, you need to convert them. Increasing your conversion rate is one way to make more money from the same marketing & advertising spend and which business owner doesn’t want to increase profits? … Read more
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more
Today’s marketplace is massively competitive. When I first started working for marketing agencies it was ‘easy’ to get a website in 1st place on Google and to build a community on social media platforms that hadn’t yet cottoned on to monetisation of creator content. In 2025, there are more businesses to compete against and on … Read more