UX design

Why Your Business Needs an SEO Audit

June 11, 2024 by Mo

As a business owner, you know that you need to be found online so that you can attract new customers and drive your sales forwards. One of the most effective ways to do this is SEO. Regular SEO audits will improve your website’s visibility and performance. Here’s why your business needs an SEO audit: Identify … Read more

Kapwing Online Video Tool

August 19, 2019February 16, 2019 by Mo

I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….

What message does your company’s font send out to customers?

August 5, 2018June 28, 2018 by Mo

Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say? Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more

Design collaboration with business stakeholders

August 3, 2018January 5, 2016 by Mo

I’m interested to read the UX professionals survey by NN Group as they advocate the use of round tables with the business owner to review the initial designs and pick and choose the best of each design. In my experience, this doesn’t result in a cohesive whole. Many of the designers I have worked with … Read more

No one is signing up to my email newsletters

August 3, 2018December 14, 2015 by Mo

Let’s overlook the obvious first check to make, which is how many people are visiting that page, and take a quick look at another issue that might be the cause. I tried to sign up this morning to a good cause – it had quite an unusual spam check, I thought – the email newsletter … Read more

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