Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.
Facebook Ads for Retailers
Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.
Save money on Facebook adverts by nailing that niche
Hi there. Today, I’m going to talk about how audiences can contribute to your Facebook ad strategy .From an advertising strategy perspective Facebook ads is an absolutely amazing opportunity. And the reason that it is is because you can really fine tune your audience in Facebook ads. Here’s an example just recently, someone approached me who wanted to work with high-flying financiers in London.
Why now might be the perfect time to advertise your business on Facebook
Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.
A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?
Why you need to hire a social media manager
Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.
What is SEO?
Search Engine Optimisation is a series of actions that you can take to make your website perform better in search engine results (be found on Google, Bing or Yahoo or any other search engine – there are a few you might not have considered).
LOVE Elemis Superfood Skincare Campaign
Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.
Kapwing Online Video Tool
I have spent literally hours online recently trying to find an easy to use video tool that anyone can use and that doesn’t cost the earth. I really only wanted a couple of basic things: the ability to upload my own images (multiple) or footage, the ability to add text over the top of images, and the ability to download as an MP4 without losing resolution or the video being resized. That’s not really a lot to ask…. or so I thought….
The theme of my holiday has been generosity
The theme of my holiday (and my first week back at work) has been generosity. Generosity not necessarily of a material nature, but of time and knowledge. People have taken the time to invite me into their homes, to spend time showing me their favourite places (blue lagoons) and activities (snorkelling, sailing and hiking). Entrepreneurs have explained their business ideas to me and shown me the inner workings of their businesses. People have shared their future career concerns with me. Experts have given me knowledge about business psychology and market research. None of them asked for payment and nor did I charge for the career counselling 😉 It is wonderful.
Inspiring Women: Dr. Sue Black
A woman in tech
Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.
Beating down prices
Twice recently, clients have opted to use vendors that are cheaper rather than my recommended suppliers. In both cases, this has entailed my doing a lot more work to manage the vendor and a loss of quality. It doesn’t even make economic sense as the client has to pay me for the additional time!
Inspiring Women: Lindsay Green
Hard working kitchens
Lindsay has a really interesting life story, she has overcome a number of obstacles, including a stroke two years ago from which she is fully recovered.
Is craft beneficial or a complete waste of time?
Just this week I was discussing internet rabbit holes and how they are a complete waste of time …. and now I have spent over 30 minutes looking at craft materials on CraftStash because they are running a bank holiday special offer with free delivery this weekend and I could get some shiny new stuff … Read more
Why award women in IT?
The nominations for the Women in IT Awards 2019 are now open – you can vote for a deserving women in the IT profession until 19 September 2018. Vote here: https://womeninitawards.com/london/the-awards/ Why is it important to give awards to women in IT? “As a woman in IT for over 25 years I’ve often been the … Read more
Xmas is a four letter word (at least in August)
We’ve already started discussing Christmas in the office. Colleagues have spotted Christmas items in the shops and adverts are creeping in. Now, I totally understand why, from an e-commerce shop owner point of view they need to optimise the amount of sales they make between now and the end of the year but not everyone … Read more
What message does your company’s font send out to customers?
Setting colour aside, do you know what your font says about your company? Fonts can have a gender bias, an age slant and tone of voice. A font can have tone of voice, I hear you say? Definitely. There are big shouty salesy fonts, clean clear professional fonts and friendly approachable fonts – here are … Read more
Why am I a bit of a snob about WordPress?
There is a perception that building websites with WordPress is easy, and it is, as long as you want a very basic website with no real functionality. As soon as you need your website to do anything – display a gallery, show social media, provide a contact form – you move into the realm of … Read more
A picture tells a thousand words
Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them … Read more
Lost in translation
Working with businesses who use multiple languages can be quite challenging. Everything, from titles and text, to captions for images and links to the correct language translation page needs to be thought of, including disclaimers and error messages. The meaning of language There is also the possibility that a marketing message can be lost in … Read more
Which social media channel to use?
Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more