Hire an SEO freelancer with tech skills

hire an seo freelancer with tech skills

If you need to hire an SEO freelancer, then you will want to know what tech skills to look out for. The best freelancers have a technical background and have content strategy skills (I have both).  The best content strategy in the world will not help your business if your website is fundamentally broken, so … Read more

Common misconceptions about fair trade: use marketing to educate

Common misconceptions about fair trade: use marketing to educate

There are some common misconceptions about Fairtrade products, but you can educate your consumers with the right marketing messages. With the right messaging, you can help consumers see that there is a better way to buy and what the advantages are for them and their families.  All Fair Trade labels are the same Fair trade … Read more

Slow fashion sales on Instagram

slow fashion sales on instagram

Last week I was sympathising with a slow fashion brand on Instagram who was unhappy about the lack of sales, which were causing insecurity about whether the business was viable. It took a quick glance at his feed to see a major issue. The posts were all political posts about sustainability and climate change. That’s … Read more

Social Media Strategies for a Natural Food Company

social media for natural food brands

To effectively market a natural food company on social media, several strategies are required. Here are just a few ideas that we can implement on your accounts: Choose Relevant Platforms: Focus on platforms like Facebook, Instagram, Pinterest and X (formerly Twitter), where engagement with food-related content is high. We’ll ensure that your profiles are complete … Read more

Expert Tips: Optimising Your Instagram Ads for Clothing Brands

instagram ads for clothing brands

Instagram is the perfect place on social media to run ads. Users are interested in top clothing brands, how influencers dress, what clothes to buy for this season, how to accessorise the clothes they have and slow fashion trends. Instagram adverts show off the beautiful clothing you have produced and attract new business. Tips for … Read more

tech stack

Just a few of the tools I use daily to manage my client work.

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