Search Engine Optimisation

The Basic Principles of SEO for e-commerce

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seo specialist

SEO (Search Engine Optimisation) is crucial for e-commerce websites to improve their visibility and drive organic traffic from search engines. Here are the basic principles of SEO for e-commerce: 1. Keyword Research: Identify relevant keywords and phrases that potential customers might use to find your products. Use tools like Google Keyword Planner, SEMrush, or Ahrefs … Read more

What is Technical SEO?

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seo specialist

Technical SEO refers to the optimisation of a website and its server to improve its search engine visibility. This will aid crawling by search engines like Google. Here are the key concepts of technical SEO: 1. Website Crawling and Indexing: Ensuring that search engine bots can crawl (access) and index (include in their database) all … Read more

How google updates affect paid search

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seo specialist

Google updates can have a significant impact on paid search. They can influence the visibility, performance, and effectiveness of paid search campaigns. Here are a few ways Google updates can affect paid search: 1. Algorithm Changes: Google regularly updates its search algorithm to improve search results and user experience. These algorithm changes can impact paid … Read more

How search engine optimised content will help you to rank

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seo specialist

Search engine optimised (SEO) content plays a crucial role in helping your website rank higher in search engine results pages (SERPs). By incorporating various SEO elements, you can enhance your website’s visibility and attract more organic traffic. Here are some key factors that contribute to search engine optimised content and ultimately improve your ranking: By … Read more

Unlocking Business Success: How an SEO Specialist Can Propel Your Company’s Growth

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seo specialist

In the fast-paced digital era, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing your website’s visibility and attracting organic traffic. This article explores the invaluable assistance an SEO specialist can provide to your business. We will delve into the responsibilities … Read more

What is SEO?

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alphabet

Search Engine Optimisation is a series of actions that you can take to make your website perform better in search engine results (be found on Google, Bing or Yahoo or any other search engine – there are a few you might not have considered). 

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Page speed insights

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I’ve done two SEO reports within the last couple of months for businesses in two different industries and both of them had serious page load issues. This can have a serious knock on effect for both SEO and engagement or conversion. Optimise web images Site 1, a luxury travel brand, had used big glossy images … Read more