SEO for dentists

I recently worked with a dental practice and also advised on best practice for SEO for dentists so I thought I’d put those thoughts into a blog. The aim is to optimise the dental practice website and improve online presence so that it ranks higher in search engines. The end goal is, of course, to attract more patients. 

Here’s the main tactics for SEO for dentists:

On-Page SEO

Research relevant keywords. These could be generic like “london dentist” or service based like “cosmetic dentistry” or “invisalign dentist”. Think about what the potential patients are likely to be searching for. That’s what you want to rank for. 

Making sure that the user experience is good is key. The website needs a fast load time. It needs to be mobile-friendly. It needs to be easy to use and find what the visitor wants.

On-page elements like title tags, meta descriptions, headings, images, links, etc need to be optimised for the target keywords.

Local SEO

Claim your business profile on Google (this used to be called Google My Business). Make sure it is up to date with your business information and the keywords you just discovered. 

Make sure your business info (name, address, phone or NAP) is up to date and consistent across all your entries. 

Reviews make a difference. Get them on your Google business profile and any online directories, like Yelp or the Yell. Positive reviews can influence local search rankings. 

Content Marketing

Keep your website up to date with high-quality content. Use different formats like blogs, guides, videos, and photos. Make sure it is informative and covers dental topics from a patient point-of-view. 

Optimise all your content for the target keywords we identified in step 1. Include a call to action so that prospects know what they need to do next. 

Link Building

Earn high-quality backlinks from relevant publications and websites. You can do this with collabs, guest posting, local partnerships, or publishing linkable information. 

Make sure to disavow any spammy links that are linking back to your website. These low quality links will affect your search engine rankings. 

Technical SEO

Make sure that your website is secure and is crawlable and indexable. If you set it up with the right structure, the information can be indexed by search engines. 

Check for potential issues like broken links, images that aren’t optimised, and code that affects page speed. 

Set up schema markup to enhance search listings with rich snippets like FAQs, reviews, and service menus.

Tracking and Analysis

Track the results of your optimisation and continue to optimise it. Review what is working and the customer journey.

Use tools like Google Analytics and Search Console to monitor your website traffic, rankings, impressions, clicks, and conversions from organic search.

Continuously optimise your website based on data and adjust SEO strategy as needed to improve performance. Add new keywords and fresh content. 

SEO for dentists

Using these strategies will help your dental practice to rank in the search engines. You will improve your visibility online, move up in the search engine rankings and get more clicks to your website. It will help your practice grow. 

But this is just a broad brush list. If you need help with SEO for dentists, let’s talk.