Which social media platform should I use for my business?

The choice of which social media platform to use ultimately depends on your business type, audience, and goals. Here are some of the most popular social media platforms and some of their key features:

  1. Facebook: Facebook is a versatile platform that allows you to connect with friends and family, join groups, share updates, photos, and videos, and discover content based on your interests. It has a broad user base and offers various features like Facebook Pages for businesses and events. Local businesses work well on Facebook as do community led businesses.
  2. Instagram: Instagram is primarily focused on sharing photos and videos. It offers a visually appealing interface and features like filters, stories, and IGTV. It is popular among individuals who enjoy visual content and want to explore various interests through images and short videos. Instagram businesses need strong creative, video content and personality.
  3. Twitter: Twitter is known for its short-form content and real-time updates. It allows you to share brief thoughts, engage in conversations, follow people of interest, and discover trending topics. Twitter is often used for news, networking, and expressing opinions concisely.
  4. LinkedIn: LinkedIn is a professional networking platform. It is useful for connecting with colleagues, industry professionals, and potential employers. LinkedIn offers job search functionalities, the ability to showcase your professional achievements, and access to industry-related content.
  5. YouTube: YouTube is a video-sharing platform that enables users to upload, watch, and engage with videos. It offers a vast array of content ranging from entertainment, educational tutorials, music videos, vlogs, and more. YouTube is suitable for both content creators and viewers.
  6. Reddit: Reddit is a forum discussion and news website. It appeals to communities and networks of people with a similar interest who can discuss topics. These can be mines of information for a business.
  7. WhatsApp: Don’t ignore WhatsApp when considering your social media content. WhatsApp is a messaging platform owned by Meta. WhatsApp has a growing number of business users, using the platform for customer service, interest groups and sales.
  8. Pinterest: Pinterest provides a visual gallery for users. It is used by businesses with strong graphic design and creative content. Pins can be search engine optimised and linked to products and services on your website.
  9. Snapchat: Snapchat allows short, temporary sharing of photos and video content. It has some similarities with stories on Instagram and Facebook in this aspect. Snapchat has a young demographic and is fun and innovative.
  10. TikTok: TikTok is a creative platform that allows sharing of fun video and video shorts. TikTok has similar features to reels on Instagram. It is widely used by creators and influencers to reach huge audiences.
  11. Threads: Threads is a new text based platform launched by Meta which currently uses your Instagram login details to create an account. It is likely to appeal to the same audience and businesses as Twitter. It is in the form of threads, similar to old-school forums, which can prompt a discussion.

Consider your business audience, the type of content you have available or can create, and the communities you want to engage with when choosing a social media platform. It’s also worth trying out multiple platforms to see which ones resonate with your business & target audience the most. Contact us for more help with choosing a social media platform.