As a business owner, you know that you need to be found online so that you can attract new customers and drive your sales forwards. One of the most effective ways to do this is SEO. Regular SEO audits will improve your website’s visibility and performance. Here’s why your business needs an SEO audit: Identify … Read more
There are a few common mistakes I see made when measuring the success of SEO campaigns and ongoing work. Focusing only on search engine rankings Don’t get me wrong. Ranking is important and everyone wants to be in that top three for search terms but ranking is not the only measurement of success for SEO. … Read more
Measuring the success of SEO strategy is the only way to know whether what the SEO consultant is doing is effective. These are the metrics that will make the difference to your bottom lines as a business. They need to align with your overall business goals. Factors for measuring the success of SEO strategy: These … Read more
Are you thinking about contracting out social media marketing for your business? It can be a viable option. There are pros and cons to consider. Pros of contracting out social media marketing There are a few advantages to contracting out social media marketing. If there is no in-house experience and expertise, it can be useful … Read more
I’m letting you into some secrets. Here are 8 of the most common problems businesses face on social media. They are access, budgets, resources, reach & engagement, negative reactions, positioning and tracking. The problems businesses face on social media If you ask me, one of the most common problem businesses face on social media is … Read more
I recently worked with a dental practice and also advised on best practice for SEO for dentists so I thought I’d put those thoughts into a blog. The aim is to optimise the dental practice website and improve online presence so that it ranks higher in search engines. The end goal is, of course, to … Read more
Linkedin is having a renaissance. Although some of us never left. In particular for businesses that are moving away from Meta and don’t want to be on X any more. Do you use Linkedin for lead generation? Here are my tips for making the most of this platform. Update your Linkedin profile It might seem … Read more
You sure can! That’s what business owners hire me to do. You can hire a freelancer or an agency to run ads for your business. But why would you hire someone to run Facebook ads when you can do it yourself? Pros and cons of hiring someone to run Facebook ads Running your own ads … Read more
What’s included in social media management packages? The answer is, it depends. There are a few different types of packages for social media, depending on what you need for your business. Types of social media management packages Most packages contain a few elements and of course full service social media includes them all. The most … Read more
I take a holistic approach to SEO copywriting for business websites. The content needs to use relevant keywords, be compelling copy, be engaging and authentic and not just produced for the bots and provide your website visitors with helpful information. It needs to be formatted in the right way to make it easy to read. … Read more
As an ethical business, it is important that you align your ethos with that of your SEO freelancer. They are going to need to get behind the messaging that will sell your products online and so they need an understanding of what the main benefits of sustainability are. Here are some tips for how to work … Read more
Selling online can be difficult in a competitive marketplace like the handmade furniture market. The price, positioning and product itself will impact on the income. But despite these factors you can still make a healthy income from selling online. Here are some tips for how to sell handmade furniture on social media. Inspire interiors Take … Read more
If you need to hire an SEO freelancer, then you will want to know what tech skills to look out for. The best freelancers have a technical background and have content strategy skills (I have both). The best content strategy in the world will not help your business if your website is fundamentally broken, so … Read more
There are some common misconceptions about Fairtrade products, but you can educate your consumers with the right marketing messages. With the right messaging, you can help consumers see that there is a better way to buy and what the advantages are for them and their families. All Fair Trade labels are the same Fair trade … Read more
Last week I was sympathising with a slow fashion brand on Instagram who was unhappy about the lack of sales, which were causing insecurity about whether the business was viable. It took a quick glance at his feed to see a major issue. The posts were all political posts about sustainability and climate change. That’s … Read more
To effectively market a natural food company on social media, several strategies are required. Here are just a few ideas that we can implement on your accounts: Choose Relevant Platforms: Focus on platforms like Facebook, Instagram, Pinterest and X (formerly Twitter), where engagement with food-related content is high. We’ll ensure that your profiles are complete … Read more
Instagram is the perfect place on social media to run ads. Users are interested in top clothing brands, how influencers dress, what clothes to buy for this season, how to accessorise the clothes they have and slow fashion trends. Instagram adverts show off the beautiful clothing you have produced and attract new business. Tips for … Read more
Here are 20 tips on how to hire a Facebook ads manager. Hiring the right Facebook ads manager can be a crucial decision for your business as they are a key part of your sales funnel. 1. Determine Your Needs: Before hiring, define your advertising goals and what you expect from the ads manager. Are … Read more
Finding and hiring the right SEO freelancer requires a strategic approach. Search Engine Optimisation is a key part of your marketing efforts. It encompasses technical aspects, user experience, content creation & optimisation, and credibility. You need to trust the right freelancer with your business. Here are some steps to help you in the process: 1. … Read more
Follow my tips on how to find a social media freelancer that will suit your needs. Social media is a powerful tool for businesses of all sizes. It can be used to reach new customers, build relationships with existing customers, and promote products or services. But managing social media can be a lot of work, … Read more