Here are 20 tips on how to hire a Facebook ads manager. Hiring the right Facebook ads manager can be a crucial decision for your business as they are a key part of your sales funnel.
1. Determine Your Needs: Before hiring, define your advertising goals and what you expect from the ads manager. Are you looking for brand awareness, traffic, leads or sales conversions?
2. Understand Their Expertise: Look for someone with a proven track record in running successful Facebook ad campaigns. Ask them for details of their previous results.
3. Check Their Understanding of Targeting: A good ads manager should have a deep understanding of Facebook ad targeting options and how to use them effectively. The right targeting option will reach more of your potential customers.
4. Ask for Recommendations: Seek recommendations from your professional network or industry groups. If someone has used a Facebook ads manager, ask them what it was like to work with them.
5. Agency or Freelancer: Decide whether you want to hire an agency or a freelancer based on your budget and the level of service you require. An agency will have more resources but a freelancer will have more flexibility. Don’t forget that a freelancer may have a team too.
6. Pricing Model: Understand the standard pricing models and how they align with your budget and expected ad spend. For example, is it a fixed price fee? Does the management fee scale as ad spend rises?
7. Shortlist Suppliers: A simple way to shortlist suppliers is to write a list of the pros and cons of each ad manager you have shortlisted. Have they worked in your industry? Can they supply information on results achieved? Is their price within your budget?
8. Finding Candidates: Ask for referrals, search the search engines for Facebook ad managers and don’t forget to search Facebook itself to find potential candidates.
9. Ask Questions: During the discovery call, ask relevant questions about their experience within your industry, approach to your ad campaign, and find out how they work with clients. This is your opportunity to get to know them and decide whether you want to work with them.
10. Creatives: Discuss whether they will create the ad creatives or if you can provide your own for testing.
11. Account Issues: If you have account issues, discuss them with the prospects and assess if they can help resolve these issues.
12. Contract Length: Discuss the contract length and the launch process for your ad campaigns.
13. Success Stories: Ask about their past successes, what worked and more importantly what didn’t.
14. Don’t Judge Based on Age: Focus on expertise and experience rather than age.
15. Social Channel Knowledge: Ensure they have knowledge of other social channels and not just Facebook. Will the ads be run on Instagram, Messenger and the Display Network?
16. Reporting: Ask about reporting, how often it will happen and what the format is. Data analysis and analytics will inform the success of the ad campaign.
17. Customer Service: Discuss customer service and how it will be delivered. Remember that they will be representing your brand.
18. Local or Remote: Most freelance Facebook ad managers work remotely and deliver reports over video. If you would like regular meetings in person, you might want to opt for a local candidate.
19. Hire Experts: If you know how to run Facebook ads, talk them through their approach to assess if they are a good fit, but remember that a contractor may know more about Facebook ad management than you do, and should be hired for their expert knowledge.
20. ROI Expectations: Clearly communicate your expectations regarding return on investment (ROI) and assess if they can deliver on those expectations.
By following these tips, you can increase the likelihood of finding a qualified and suitable Facebook ads manager for your business.