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Can you hire someone to run Facebook ads?

You sure can! That’s what business owners hire me to do. You can hire a freelancer or an agency to run ads for your business. But why would you hire someone to run Facebook ads when you can do it yourself?

Pros and cons of hiring someone to run Facebook ads

Running your own ads might seem like the best way to save money. But if you don’t have time to learn the system, set up campaigns, monitor them and scale them correctly, it could cost you more money in the end. It is time away from your priorities like running your business. 

By contrast, if keeping control of your ad strategy is important, you might prefer to keep ads in-house. You need to have the resources, experience and knowledge available to do so. 

Probably the top reason that people hire someone to run Facebook ads is lack of knowledge. Facebook Ads Manager is a beast and it can be difficult to find your way around if you don’t know how to do this. 

There are a multitude of settings for Facebook ads including campaign type, budget, audience targeting & retargeting, ad rules, and ad creative and copy. And then there are pixels, pixel errors and conversion APIs.  

On top of this Facebook is constantly changing the system and adding new features like Advantage+ shopping campaigns, audience & creative enhancements. Knowing which settings will benefit your ads is the key to a successful campaign. 

Experienced ads managers can decrease ad costs (CPC), increase click through rates (CTR), and improve your return on ad spend (ROAS). 

Another advantage to outsourcing your Facebook ads to a freelancer or agency is that they will likely be running ads for multiple accounts at the same time. 

This gives them the advantage of knowing the benchmarks to aim for and also the patterns & trends in current ad costs, seasonal variations and what campaign types are working on Facebook. 

What to look for when hiring a Facebook ads manager

One of the most important points to look for when hiring a Facebook ads manager is to find someone that you can trust. 

A Facebook ads manager will have access to your business account and business data in the ads manager on Facebook and I always say, every additional user you add increases the risk. 

There are ways to share your business assets on Facebook with an agency or external provider that are more secure. I will run through these during onboarding if you choose to work with me. 

A Facebook ads manager manages your brand reputation online. They are involved in portraying your brand to potential customers and so what they say in copy and comments will be taken by the user as if the company is speaking. 

A Facebook ads manager also creates audiences for your brand. In the same way as with organic social media, badly targeted audiences can be detrimental to your brand and can impact on both current and future advertising. 

And finally, of course, a mismanaged campaign can cost money and not bring any financial return. 

Hire someone to run Facebook ads

I have covered a few reasons why you might hire someone to run Facebook ads. The ads manager will have experience and manage multiple accounts, which gives them a wide breadth of knowledge. They will keep up with trends and changes on Meta and can advise the right campaign structure and manage changes. They may be able to lower advertising costs, increase traffic and conversions. 

If you need an experienced Facebook ads manager, let’s talk