Bluebird Care ranks highly for competitive keyword terms around home care. They have achieved this by implementing a comprehensive digital strategy. This includes technical optimisation and user experience. They’ve improved content, local search results and integrated marketing. Here’s how they ‘smash it’ at SEO. User-centric website design This was not an overnight change. Bluebird Care … Read more
Fixing slow load times and poor mobile experience will dramatically increase the number of website visitors who stay on your website and that could potentially turn into clients. 40% of users abandon a website if it loads in more than three seconds (BigCommerce) and slow speed can slash conversion rates by up to 80% (AfterPay). … Read more
Healthcare marketing is changing as the competition for private dental care, aesthetics and health treatments hots up. Most people now turn to search engines when they are looking for healthcare information and services. When they do this, you want your clinic to be the first result they see. Effective SEO is essential for clinics to … Read more
Locally based businesses like childcare groups and nurseries need marketing. Traditionally childcare was recommended by word-of-mouth and childcare providers relied on referrals from existing happy customers. That’s changed with parents’ increased use of online channels like social media and Google. The childcare market has also expanded in the UK with 62,000 Ofsted registered providers offering … Read more
Interesting one this. It’s a health clinic that was managing to grow client enquiries year on year for the last few years but they’ve seen a drop in new client enquiries in the last year. There could be any number of reasons for this, which I will explore. TL;DR? Health clinic marketing Firstly, what is … Read more