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What is Technical SEO?

seo specialist

Technical SEO refers to the optimisation of a website and its server to improve its search engine visibility. This will aid crawling by search engines like Google. Here are the key concepts of technical SEO: 1. Website Crawling and Indexing: Ensuring that search engine bots can crawl (access) and index (include in their database) all … Read more

How google updates affect paid search

seo specialist

Google updates can have a significant impact on paid search. They can influence the visibility, performance, and effectiveness of paid search campaigns. Here are a few ways Google updates can affect paid search: 1. Algorithm Changes: Google regularly updates its search algorithm to improve search results and user experience. These algorithm changes can impact paid … Read more