I do no marketing (at all)
I don’t do marketing .. I was told recently and I can’t help feeling this is foolish but then I am a marketer and I think it is essential for any business. Even if your business is doing nicely and …
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Business plan
We have no marketing plan
Two of my customers, reasonably sized companies turnover in the millions, have no marketing plan, nor any kind of digital strategy that I have been able to unearth. Maybe it’s because they also don’t have a marketing manager, like a …
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Websites work harder in 2015
We’re in the run up to the Christmas shut-down and project planning has been done to the year end, so I have been reflecting on the work that has been completed or will be completed this year. Website basics When …
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Employee training on the web
An awful lot of business owners, especially small business owners who are too busy to do it themselves, delegate ‘the website’ to the nearest employee. This can be a good thing or a bad thing and depends on the competence …
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Distributed denial of service (Ddos)
A customer of mine learnt the hard way why cheap domains registration isn’t worth it and why disaster recovery plans are essential. The domain registrar who holds all of their domain names on their domain name servers went offline following …
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