How a Social Media Manager helps your Business

social media manager

In today’s digital age, social media has become an integral part of our daily lives, transforming the way we communicate and interact with each other. For businesses, social media platforms present a massive opportunity to connect with their target audience, build brand awareness, and drive business growth. However, effectively leveraging social media requires a strategic … Read more

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Facebook ads for coaches

Business

How do I find more coaching clients for my business? It is probably the most frequently asked question I get. The answer is to put in place a marketing strategy with a variety of sales methods, of which Facebook adverts is one. I personally love using Facebook ads for coaches because of the quick response it is possible to get.

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How user generated content can help ad conversion

Forest

Hello! My name is Annette and if you don’t know me already I am an Advertising Strategy Manager, and I bring lots of organic SEO experience and ads experience to build strategies that are going to bring you more traffic and also reduce your costs.

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Facebook Ads for Retailers

unboxing delivery

Hello. So today I’m going to talk a little bit about how Facebook adverts can work for retailers to increase your conversion. I’ve worked for years and years, basically, on both the organic aspect of advertising strategy and the paid aspect of advertising strategy for eCommerce stores of all sizes; from really small startups, right up to multinational corporations as part of an agency and also with my own agency, which I started a couple of years ago.

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Why now might be the perfect time to advertise your business on Facebook

unboxing delivery

Coronavirus has affected all of us in ways we have yet to determine. It is difficult to work out how we should be marketing or whether we should be marketing in such uncertain times.

A few key industry sectors are booming like finance, news, and food. A few have mixed results like retail depending on whether you sell essentials or luxury goods. And quite a lot have bombed completely like travel, construction, and advertising (see statistic graphs on neilpatel.com). So why would you advertise now?

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Why you need to hire a social media manager

hotel pool photograph

Whatever your business size you need social media. It has become a part of the marketing mix that isn’t likely to go away any time soon, even if the platforms of choice change.

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LOVE Elemis Superfood Skincare Campaign

Elemis superfood skincare

Elemis are targeting millennials with a campaign that includes lots of video and Insta Stories and they’ve cleverly included the stories on their website home page.

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Inspiring Women: Dr. Sue Black

A woman in tech

Sue is an Honorary Professor at University College London in the Department of Computer Science and a Senior Research Associate at the University of Cambridge. An outstanding advocate for women in tech, Sue founded BCS Women (a network for women in tech) and #techmums (a social enterprise that empowers women through technology). By 2020 TechMums aims to have 1 million women in the worldwide network.

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A picture tells a thousand words

Choosing the images to go with your company page on Facebook or Twitter profiles are key to how you want to be seen by your customer. One really good image can say what you do or what type of company you are in seconds, keeping potential customers on your profile for long enough for them … Read more

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Which social media channel to use?

Which social media channel do you use? Do you know why? Have you looked into whether the channel you are using suits your business or your target demographic and their buying habits or do you “have a Facebook page because everyone has one”? Different social media sites for everyone Different social media channels attract different … Read more

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We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…

“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.

Copywriting woes

A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more

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Book a free 30-minute discovery call. No pressure, no jargon, just an honest conversation about what could help your business generate more of the right enquiries.