Digital strategy

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mo@marketingorganised.co.uk

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Most clients are in London

I work remotely from Ledbury, UK

Digital strategy

The difference between B2B and B2C social media strategy

by
social media manager

B2B (business-to-business) and B2C (business-to-consumer) social media strategies differ significantly due to their target audiences, goals, and content approach. Here’s are some of the key differences between the two: Audience: Content: Tone and Style: Goals: Engagement: Platform Selection: Advertising: Customer Relationship: Conversion Funnel: Measurement: In summary, B2B and B2C social media strategies are tailored to … Read more

Analysing and measuring the ROI of social activities

by
social media manager

Analysing and measuring the Return on Investment (ROI) on social media is essential for businesses to determine the effectiveness of their social media marketing efforts. Here’s an outline of the steps to analyse and measure ROI on social media: Set Clear Goals and Objectives: Identify Key Performance Indicators (KPIs): Track Data and Metrics: Calculate Costs: … Read more

The Basic Principles of SEO for e-commerce

by
seo specialist

SEO (Search Engine Optimisation) is crucial for e-commerce websites to improve their visibility and drive organic traffic from search engines. Here are the basic principles of SEO for e-commerce: 1. Keyword Research: Identify relevant keywords and phrases that potential customers might use to find your products. Use tools like Google Keyword Planner, SEMrush, or Ahrefs … Read more

Creating Engaging Content for Social Media Platforms

by
social media manager

Creating engaging content for social media platforms is crucial to your business. Content needs to capture your audience’s attention. This will increase brand visibility, and build a loyal following. Here are some essential tips to help you create compelling content for social media: 1. Know your audience: Understand your target audience’s preferences, interests, and pain … Read more

What is Technical SEO?

by
seo specialist

Technical SEO refers to the optimisation of a website and its server to improve its search engine visibility. This will aid crawling by search engines like Google. Here are the key concepts of technical SEO: 1. Website Crawling and Indexing: Ensuring that search engine bots can crawl (access) and index (include in their database) all … Read more

tech stack

Just a few of the tools I use daily to manage my client work.

Wordpress Logo
Shopify Logo
Semrush Logo
Meta Logo
Logo Metricool
Trello Logo

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