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Creating Engaging Content for Social Media Platforms

social media manager

Creating engaging content for social media platforms is crucial to your business. Content needs to capture your audience’s attention. This will increase brand visibility, and build a loyal following. Here are some essential tips to help you create compelling content for social media: 1. Know your audience: Understand your target audience’s preferences, interests, and pain … Read more

What is Technical SEO?

seo specialist

Technical SEO refers to the optimisation of a website and its server to improve its search engine visibility. This will aid crawling by search engines like Google. Here are the key concepts of technical SEO: 1. Website Crawling and Indexing: Ensuring that search engine bots can crawl (access) and index (include in their database) all … Read more

Ten good reasons to spend time on social media as a business

social media manager

Spending time on social media can be beneficial for a business. It provides opportunities for growth and engagement. It’s also a great source of target customer information. Here are ten good reasons to invest time in social media: 1. Increased Brand Awareness: Social media platforms allow you to reach a broader audience. They expose your … Read more

How google updates affect paid search

seo specialist

Google updates can have a significant impact on paid search. They can influence the visibility, performance, and effectiveness of paid search campaigns. Here are a few ways Google updates can affect paid search: 1. Algorithm Changes: Google regularly updates its search algorithm to improve search results and user experience. These algorithm changes can impact paid … Read more