We want Twitter/ Facebook/ Google+/ Instagram/ Pinterest/ Linkedin…

“We want social on our site”, I get told. My first question is why? Does your target market hangout on Google? Is Facebook suitable for your B2B business? What are you hoping to gain from being on these platforms – sales, brand recognition, customer support? What type of social works on your website? I can … Read more

Copywriting woes

A friend of mine is a freelance copywriter and she has just taken part in a survey of UK copywriters, most of whom were grumbling about the state of the industry. It seems that a copywriter suffers from the same problem that a graphic designer does, the customer often thinks they know better than the … Read more